Sunday morning, the world's next reality star, Penelope Scotland Disick, was born to parents Kourtney Kardashian and boyfriend Scott Disick with little fanfare, by Kardashian standards. With everyone focused on Tom Cruise and Katie Holmes, the interest to secure first images of little Penelope has been at best tepid.
"It's been a long time since paying to secure exclusive images of a celebrity baby guaranteed huge sales," one editor tells me. "Kourtney's second child isn't such a big deal. If it were Kim's baby, it might be different, but with the exception of hardcore fans no one is waiting to see what Penelope looks like."
People purchased the most recent baby exclusive, paying Jessica Simpson a reported $800,000 for the first pictures of her baby daughter, Maxwell, which went on to sell below average on the newsstands. So it's unlikely anyone is going to write big checks to see the latest Kardashian.
NAUGHTY BUT NICE ROB ON