Apple is one of the most desired places to work in the United States for American twentysomethings -- it was the second-ranked "ideal employer" in a recent survey of "young professionals," sandwiched between rivals Google and Facebook -- so it doesn't need much help from cheesy videos to convince people to work there.
Nevertheless, 9to5Mac has drawn attention to this corporate recruiting video, pointing out that it shines a light on some of the dark innards the mysterious 1 Infinite Loop campus that many would never otherwise see. (Mark Gurman, teen Apple-beat prodigy, called the video "the most in-depth tour of Apple’s Cupertino headquarters that we have ever seen on a public forum.")
We post it here not because it will give you a hidden look at the iPhone 5 (it's not in there, no matter how you squint your eyes); nor because we were inspired by any of the old platitudes offered up by any of the video's stars (though we do wonder what they would have to say about Apple's rejection from Fortune's 100 Best Companies To Work For list this year); but rather because it does indeed function as a neat, albeit sanitized, look into one of the most curious and enigmatic companies in the world, which keeps its operations so cloaked and secretive that entire books have been written on the subject.
Without further ado, here's the recruiting video:
So, there you have it. Inspiring? Life-changing? Banal? Obviously, this being the work of the PR department, some parts are overblown, hyperbolic, airbrushed; but at the very least, the video gives a glimpse a workplace that is customarily on Fort Knox-level lockdown.
For more on what it's like to work at One Infinite Loop, check out this fascinating excerpt from Adam Lashinsky's recent book, "Inside Apple" and watch a discussion with the author below.
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