07/10/2012 03:53 pm ET Updated Sep 12, 2012

PICTURE: Every Nightclub Ad Ever

So, you're a new nightclub in Galway, Ireland and you want to separate yourself from the (presumably) endless number of nightclubs in the Galway area. How do make your message different? Simple. You send the same message as your competition but you do so ironically, utilizing the same technique hipsters have been using to seem creative for almost a decade now. Brilliant!

The end result is the flyer above that is all sorts of fun and most certainly separates Electric Garden Theatre from the rest of the pack.