For Sunset, A New Dawn - Latimes.com

The Key To 21st Century LA? Sunset Boulevard Going EAST

Conventional wisdom has it that the way to understand Sunset Boulevard, the most glamorous street in Los Angeles, is by following it from east to west.

That's how Sunset grew from its origins in the 1780s as a cattle trail branching out from the pueblo where L.A. was born. Even the boulevard's name suggests you're supposed to travel it that way, finishing up at the ocean just as the sun does.

So what's to be gained by heading in the opposite direction, looking at Sunset from west to east?

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