What's his name? After Snoop Dogg's dubstep career didn't take off in the way that he probably would have liked, the rapper-actor-marijuana spokesman has decided to embrace a new genre and a new alias.

Snoop -- using the moniker Snoop Lion -- will release a new reggae album later this year called Reincarnated. In preparation, he's dropped a single, "La La La," which you can listen to above. Snoop and his band -- ominously named "the Jungle" -- will perform for the first time on Aug. 3 at Toronto's Caribana festival.

"La La La" sounds like a typical reggae track, with laid-back guitar riffs and a dreamy vocal track from Snoop himself, affecting a Bob Marley-like accent.

Reincarnated was executive produced by Diplo of Major Lazer.

"What we’re doing is a reggae record. It’s like Snoop Dogg and Major Lazer together," Diplo said to MTV. "It’s all reggae and he’s singing and he’s doing a f--king awesome job and I never knew it, but he had his heart in every song. We’re going to get back into the production of it next month, and I’m really proud of that record. It’s the first record I’ve ever executive produced and his crew is amazing.”

There's even a Snoop Lion Twitter account, which you can follow here. Look for Reincarnated to hit stores by the end of 2012.

[via THR]

Loading Slideshow...
  • Dr. Dre, Snoop Dogg - Nuthin' But AG Thang

    Dr. Dre, Snoop Dogg - Nuthin' But AG Thang

  • Snoop Dogg featuring Pharrell - Drop It Like It's Hot

    [Intro] Snooooooooooop.. Snooooooooooop.. [Chorus - Snoop Dogg] When the pimp's in the crib ma Drop it like it's hot Drop it like it's hot Drop it like it's hot When the pigs try to get at ya Park it like it's hot Park it like it's hot Park it like it's hot And if a nigga get a attitude Pop it like it's hot Pop it like it's hot Pop it like it's hot I got the rolly on my arm and I'm pouring Chandon And I roll the best weed cause I got it going on [Verse - Pharrell Williams] Uh! I'm a nice dude, with some nice dreams See these ice cubes, see these Ice Creams? Eligible bachelor, million dollar boat That's whiter than what's spilling down your throat The Phantom, exterior like fish eggs The interior like suicide wrist red I can excercise you, this can be your Phys. Ed Cheat on your man ma, that's how you get ahizzead Killer wit the beat, I know killers in the street Wit the steel that'll make you feel like Chinchilla in the heat So don't try to run up on my ear talking all that raspy shit Trying to ask me shit When my niggaz fill ya vest they ain't gon pass me shit You should think about it, take a second Matter fact, you should take four B And think before you fuck wit lil skateboard P [Chorus] [Verse - Snoop Dogg] I'm a gangsta, but y'all knew that Da Big Bo$$ Dogg, yeah I had to do that I keep a blue flag hanging out my backside But only on the left side, yeah that's the Crip side Ain't no other way to play the game the way I play I cut so much you thought I was a DJ <b>...</b>

  • Snoop Dogg & Wiz Khalifa - Young, Wild and Free ft. Bruno Mars

    2011 WMG Directed by: Dylan Brown. Mac and Devin Go To High School - The Soundtrack in stores and online December 13th! Pre-order now @ bit.ly

  • SNOOP DOGG - WHO AM I (WHATS MY NAME) HD

    ALBUM : DOGGYSTYLE (1993 - Death Row Records)

  • Dr. Dre - Still DRE ft. Snoop Dogg

    Music video by Dr. Dre performing Still DRE. (C) 1999 Aftermath Entertainment/Interscope Records

  • Snoop Dogg - Boom ft. T-Pain

    Music video by Snoop Dogg (feat. T-Pain) performing Boom. (P) (C) 2011 Capitol Records, LLC. All rights reserved. Unauthorized reproduction is a violation of applicable laws. Manufactured by Capitol Records, LLC, 1750 North Vine Street, Hollywood, CA 90028.

  • Dr. Dre - Kush ft. Snoop Dogg, Akon

    Music video by Dr. Dre performing Kush. (C) 2010 Interscope Records

  • Snoop Lion "La La La" Prod. by Major Lazer

    Stay tuned for more info: youtube.com youtube.com snooplion.tumblr.com http twitter.com Additional Vocals by Jovi Rockwell Executive Produced by Major Lazer

Related on HuffPost: