Finally, no more secrecy surrounding Anheuser-Busch's move to trademark ZIP codes. The brewing company has unveiled its plans to unleash "ZIP Code" beer in liquor stores this fall.
The Star-Ledger tells us that the company chose 12 of its breweries to produce small-batch "tribute" beers named for the ZIP codes in which it were made. Of those, six picked by company experts will be submitted to a summer-long contest, called Project 12, that will determine the three beers to be sold in a limited-edition sampler pack later this year.
The Anheuser-Busch brewery in Fort Collins, Colo., one of the chosen cities, is producing a filtered wheat beer for the competition. The Denver Business Journal described the brew as deep-gold in color and flavored with lemon peel, orange peel and coriander.
Syracuse.com has more details on the competition's other cities and the beers they'll produce:
The other finalist are Budweiser Small Batch 91406 (Los Angeles), a deep amber lager; Budweiser Small Batch 63118 (St. Louis), a deep gold lager; Budweiser Small Batch 43229 (Columbus, Ohio), a light amber lager; and Budweiser Small Batch 23185 (Williamsburg, Va. ), a light amber all-malt bourbon cask-aged lager.
In a release, Anheuser-Busch explained that the "friendly competition" is meant to pay homage to Budweiser's traditional "clean and crisp" taste by using the proprietary yeasty descended from the company's original yeast culture, first used by Adolphus Busch in 1876. It's still used by Budweiser today.
Click through the below gallery for more info on the six beers to be featured in Project 12.
A deep-amber lager with 6 percent ABV that uses four different types of hops. The beer is brewed by brewmaster Bryan Sullivan in Los Angeles and was developed in collaboration with Scott Ungermann in Fairfield and Dave Cohen in Houston.
A deep-gold 5 percent ABV American lager that uses the same types of hops (Hallertau and Tettnang) commonly used at the St. Louis brewery during the 19th century. The beer is brewed in St. Louis by brewmaster Jim Bicklein and was developed in collaboration with Katie Rippel from Fort Collins.
A light-amber lager using eight different types of hops with 6 percent ABV. The beer is brewed in Columbus, Ohio, and was the brainchild of the brewery's general manager, Kevin Lee and developed with assistant brewmasters Travis Burge and Tyler Hunter.
A light-amber all-malt bourbon cask lager aged on bourbon staves and vanilla beans and with an ABV of 5.5 percent. The beer is brewed by Daniel Westmoreland in Williamsburg and was developed in collaboration with Mike Anderson in Jacksonville and Dan Kahn in Cartersville.
A bright-golden lager brewed with six imported and domestic hops and with an ABV of 7 percent. The beer is brewed in Baldwinsville, N.Y., by brewmaster Nick Mills in consult with general manager Steve McCormick.
A deep-gold, filtered wheat beer with 5.2 percent ABV using lemon peel, orange peel and coriander. The beer is brewed by Katie Rippel in Fort Collins and was developed by Nick Mills in Baldwinsville, Otto Kuhn in Merrimack and Tiago Darocha in Newark.