The morning show wars are heating up.
"GMA" beat "Today" in viewers overall, and tied for viewers age 25-54 for the week of July 16. Both shows drew 1.737 million viewers in the coveted 25-54 demo (both said they each won the age group in statements released on Thursday).
"GMA" also beat "Today" by 353,000 total viewers (4.598 million vs. 4.245 million) for that week.
It is the first time that "GMA" has claimed the most viewers in the key demo and overall in seventeen years — since September 1995. There were rumblings that "GMA" was getting closer to winning the key demo the week before.
In another bright spot for the show, last week was the fourth consecutive time that it was number one in total viewers.
The ABC News program broke its rival's sixteen-year winning streak in April, becoming the number one morning show for the first week since 1995. However, "Today" continues to win the demo. It has yet to be overtaken in the key demo, even though its dominance is slipping.
"Today" kicked off its Olympics coverage, which gives it a chance to fend off "GMA," on Monday. The show will be reporting on the games for the next three weeks.
Lauer co-hosts NBC's "Today" from 7-9 a.m.
Guthrie co-hosts NBC's "Today" from 7-9 a.m.
Roberts co-hosts ABC's "Good Morning America" from 7-9 a.m.
Stephanopoulos co-hosts ABC's "Good Morning America" from 7-9 a.m.
Rose co-hosts "CBS This Morning" from 7-8 a.m. CBS announced the addition of Rose and Gayle King and a decidedly focused hard news program earlier this year.
King co-hosts "CBS This Morning" from 8-9 a.m.
Doocy co-hosts Fox News' "Fox and Friends" from 6-9 a.m. "Fox and Friends" dominates cable news morning shows.
Carlson co-hosts Fox News' "Fox and Friends" from 6-9 a.m.
Kilmeade co-hosts Fox News' "Fox and Friends" from 6-9 a.m.
Scarborough co-hosts MSNBC's "Morning Joe" from 6-9 a.m. "Morning Joe" focuses solely on hard news and political commentary.
Brzezinski co-hosts MSNBC's "Morning Joe" from 6-9 a.m.
O'Brien co-hosts CNN's 7-9 a.m. morning news program. CNN's "American Morning" fell behind MSNBC and even its own HLN. The network recently announced the return of O'Brien and the replacement of "Amerian Morning" with two new morning programs.
Sambolin co-hosts CNN's 5-7 a.m. morning news program.