07/26/2012 09:29 am ET Updated Sep 25, 2012

Every Page Counts: Magazine Publishers Release September Ad Counts

EVERY PAGE COUNTS: In 2007, Vogue magazine celebrated a whopping 727 ad pages in its September issue with "an amazing party" on the 11th floor of 4 Times Square, then-associate publisher Laura McEwen recalled Tuesday night at a summer cocktail party for Self, where she's now the publisher. A documentary on the issue by R.J. Cutler had been filming in the lead-up to closing and the party was a gratifying denouement. McEwen remembers Champagne bottles were popped.