07/27/2012 03:51 pm ET | Updated Sep 26, 2012

The New York Times Is Now Supported By Readers, Not Advertisers

Advertising revenue continues to sink at the New York Times Company, which reported a second-quarter net loss of $88.1 million today. But a glimmer of hope can be seen in circulation revenue, which has actually gone up through print subscription price increases and the online paywall. At the company's big three papers -- the Times, International Herald Tribune, and Boston Globe -- print and digital ad dollars dipped 6.6 percent to $220 million, while circulation revenue was up 8.3 percent to $233 million.