07/27/2012 10:45 am ET

Why Twentysomethings Love Rookie

Over drinks with a friend last week, talk turned to our fumbling sex lives. She mentioned an advice column—it detailed how to deal with body insecurity while having sex—that had helped her gain a new perspective on things. The piece was not written for pushing-30 ladies like us—it was published in Rookie, 16-year-old Tavi Gevinson's online magazine for teenage girls. "I'm 27 years old, and Rookie is catching me up on things I should have learned when I was 17," is how my friend put it.

This week, Rookie is capping its first year in publication with a week-long series of age-appropriate activities in Los Angeles—a flower crown-making night; a viewing of Clueless; a TV-marathon sleepover; a school dance-themed final party. And many of my peers are lining up for the show. We're a decade out of Gevinson's demographic, but we've been following the site’s thrice-a-day updates (posted "after school, before dinner, and before bed") religiously since Rookie's September 2011 launch. There's a lot for women my age to appreciate about Rookie—it's stylish and intelligent, treats teen girls like adults, and trades in '90s-era cultural touchstones like Clueless, Sassy, and Freaks and Geeks (even though Gevinson was born in 1996).

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