Andy Richter Is Terrified Of Bees (VIDEO)

07/31/2012 12:21 pm ET

If every viral marketing campaign had Andy Richter running away from a guy in a bee costume, the CLIO Awards would have their work cut out for them.

But for now, the only marketing wizards to come up with this magic is Honey Nut Cheerios, with the help of Funny or Die, of course.

Note to advertisers: Andy Richter is awesome. More, please.

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