Mitt Romney's campaign and the Republican National Committee together released a new television ad Tuesday, touting the presumptive Republican nominee's business record.
In the ad, titled "Believe In Our Future," Romney summarizes his experiences himself, taking the viewer on a brief journey from his career at Bain Capital to his work on the 2002 Salt Lake City Olympics and then his role as governor of Massachusetts.
“I know what it’s like to hire people and to wonder whether you’re going to be able to make ends meet down the road," Romney says in the ad. “Freedom and free enterprise are what create jobs, not government."
The spot seeks to counteract the narrative laid out by President Barack Obama's reelection campaign, which has repeatedly attacked Romney's record in both his private equity career and as Massachusetts governor.
Like an ad released by pro-Romney super PAC Restore Our Future last week, the new commercial also invokes former President Bill Clinton, who once characterized Romney's business career as "sterling."
The Obama campaign has recently changed the tone of its advertising, focusing the conversation on the choice that exists between the two candidates. While Romney's new ad makes no mention of the incumbent president, it also represents a departure from the negative attack ads that have dominated the airwaves thus far, bringing the debate back to what the former Massachusetts governor would bring to the job if elected president.
With A Little Help From My Friends (Joe Cocker)
<strong><a href="http://www.huffingtonpost.com/2012/05/28/mitt-romney-will-not-repu_n_1551540.html" target="_hplink">(May 28, 2012) --</a></strong> Despite a resurgence of <a href="http://www.thedailybeast.com/articles/2012/05/25/mitt-romney-s-new-bff-donald-trump.html" target="_hplink">Donald Trump's birther claims</a>, Romney refused to repudiate the billionaire, who has been helping with his 2012 campaign efforts. "You know, I don't agree with all the people who support me ... I need to get 50.1 percent or more and I'm appreciative to have the help of a lot of good people," Romney said. (Photo by Ethan Miller/Getty Images)
Who Let The Dogs Out (Baha Men)
<strong><a href="http://www.huffingtonpost.com/2012/04/16/mitt-romney-seamus_n_1429925.html" target="_hplink">(April 16, 2012) -- </a></strong> In an interview with ABC's Diane Sawyer, Romney discussed the political fallout over strapping his dog Seamus to a car roof. He admits that he probably would not do it again. (Handout)
It's The End Of The World As We Know It (R.E.M.)
<strong><a href="http://www.huffingtonpost.com/2012/04/04/mitt-romney-medicare-president-obama_n_1403267.html" target="_hplink">WASHINGTON, D.C. (April 4, 2012) --</a></strong> Speaking before the Newspaper Association of America, Romney attacked Barack Obama on his health record, claiming the president "has taken a series of steps that end Medicare as we know it." (Photo: Jim Watson/AFP/Getty Images)
For The Love Of Money (The O'Jays)
<a href="http://www.huffingtonpost.com/2012/03/14/mitt-romney-i-made-a-lot-of-money_n_1345516.html" target="_hplink"><strong>NEW YORK, N.Y. (March 14, 2012) -- </strong></a> Romney became testy on Fox News while discussing his appeal to lower-income voters. On the same day, Occupy Wall Street protesters staged a demonstration outside Mitt's Waldorf Astoria hotel fundraiser. (Photo: Emmanuel Dunand/AFP/Getty Images)
People Are Strange (The Doors)
<strong><a href="http://www.huffingtonpost.com/2012/03/09/mitt-romney-south_n_1334478.html" target="_hplink">PASCAGOULA, Miss. (March 9, 2012) --</a></strong> While on the trail in Alabama and Mississippi, Romney got in touch with his Southern side, learning how to say "y'all" and liking his grits. With those new experiences in hand, he admitted that "strange things are happening to me." (Photo: AP/Evan Vucci)
Pink Cadillac (Bruce Springsteen)
<a href="http://www.huffingtonpost.com/2012/02/24/mitt-romney-cadillac_n_1299740.html" target="_hplink"><strong>DETROIT, Mich. (Feb. 24, 2012) -- </strong></a> While speaking before the Detroit Economic Club at Ford Field, Romney listed not two, not three, but four American-made cars that he and his wife, Ann, owned. Among the vehicles: "a couple of Cadillacs." (Photo: Scott Olson/Getty Images)
It's The Hard-Knock Life (Annie & The Orphans)
<strong><a href="http://www.huffingtonpost.com/2012/02/01/mitt-romney-very-poor_n_1246557.html" target="_hplink">TAMPA, Fla. (Feb. 1, 2012) --</a></strong> In an interview with CNN, Romney noted that he is "not concerned about the very poor," citing the social safety net for that segment of the populace. (Photo: Ethan Miller/Getty Images)
America The Beautiful
<a href="http://www.huffingtonpost.com/2012/01/31/mitt-romney-america-the-beautiful-_n_1243908.html" target="_hplink"><strong>THE VILLAGES, Fla. (Jan. 31, 2012) --</strong></a> On the eve of Florida's primary, Romney led his supporters in a singing of the patriotic song. (Photo: Emmanuel Dunand/AFP/Getty Images)
Successful (Drake, Lil Wayne)
<a href="http://www.huffingtonpost.com/2012/01/19/mitt-romney-tax-returns_n_1217708.html" target="_hplink"> <strong>CHARLESTON, S.C. (Jan. 19, 2012) -- </strong></a> During CNN's GOP debate, Romney refused to commit to disclosing his tax returns, offering no apologies for his success. (Photo: Emmanuel Dunand/AFP/Getty Images)
Bye Bye Bye ('N Sync)
<a href="http://www.huffingtonpost.com/2012/01/09/mitt-romney-i-like-being-able-to-fire-people_n_1194115.html" target="_hplink"><strong>NASHUA, N.H. (Jan. 9, 2012) -- </strong></a> In a speech about insurance options, Romney tells audience members, "I like being able to fire people who provide services to me." (Photo:AP/Charles Dharapak)
Don't Know Why (Norah Jones)
<strong><a href="http://www.huffingtonpost.com/2011/10/28/mitt-romney-embraces-climate-change-denial_n_1063905.html" target="_hplink">PITTSBURGH, Pa. (Oct. 27, 2011) --</a></strong> Back in June 2011, Romney said humans are somewhat tied to climate change. By October, he had reversed course, saying "We don't know what causes climate change." (Photo: Jim Watson/AFP/Getty Images)