Mitt Romney's campaign and the Republican National Committee together released a new television ad Tuesday, touting the presumptive Republican nominee's business record.
In the ad, titled "Believe In Our Future," Romney summarizes his experiences himself, taking the viewer on a brief journey from his career at Bain Capital to his work on the 2002 Salt Lake City Olympics and then his role as governor of Massachusetts.
“I know what it’s like to hire people and to wonder whether you’re going to be able to make ends meet down the road," Romney says in the ad. “Freedom and free enterprise are what create jobs, not government."
The spot seeks to counteract the narrative laid out by President Barack Obama's reelection campaign, which has repeatedly attacked Romney's record in both his private equity career and as Massachusetts governor.
Like an ad released by pro-Romney super PAC Restore Our Future last week, the new commercial also invokes former President Bill Clinton, who once characterized Romney's business career as "sterling."
The Obama campaign has recently changed the tone of its advertising, focusing the conversation on the choice that exists between the two candidates. While Romney's new ad makes no mention of the incumbent president, it also represents a departure from the negative attack ads that have dominated the airwaves thus far, bringing the debate back to what the former Massachusetts governor would bring to the job if elected president.