The July 2012 ratings are in. Although cable news ratings can lag during summer months, the tragic mass shooting in Aurora, Colorado, 2012 presidential race, and the lure of the London Olympics seemed to keep viewers tuned in. Overall, ratings trends were maintained.
Fox News dominated the top thirteen spots in July and secured 13 out of the top 15 programs in the coveted 25-54 age demographic. MSNBC's Lawrence O'Donnell, whose 10:00 p.m. show "Last Word" beat "The Rachel Maddow Show," ranking as the network's highest rated program in July, broke Fox News' winning streak. "Last Word" increased by 11% in total viewers compared to July 2011. MSNBC held its place as the second highest rated cable news network, firmly situated behind Fox News and ahead of CNN.
The news was not as good for CNN, as the network was down 20 percent in total viewers from this time last year. Anderson Cooper's 8:00 p.m. show "AC360" was the only program to increase in viewers from July 2011. While the network posted lower viewership compared to this time last year, CNN's ratings were higher than last month in both total viewers and the key demographic.
CNN hit a 21-year prime time ratings low in the second quarter, after the network's 20-year prime time low in May, and 11-year low in total viewers in April. CNN chief Jim Walton resigned earlier this month, saying that the network needed new leadership during this time.
Take a look at July's top thirty cable news programs in the slideshow below:
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1. The O'Reilly Factor
Fox News -- 2.591 million total viewers
2. Hannity
Fox News -- 2.026 million total viewers
3. Special Report with Bret Baier
Fox News -- 1.82 million total viewers
4. The Five
Fox News -- 1.781 million total viewers
5. On the Record with Greta van Susteren5
Fox News -- 1.705 million total viewers
6. Fox Report with Shepard Smith
Fox News -- 1.551 million total viewers
7. America's Newsroom
Fox News -- 1.366 million total viewers
8. Your World with Neil Cavuto
Fox News -- 1.308 million total viewers
9. America Live
Fox News -- 1.214 million total viewers
10. O'Reilly Factor (11PM)
Fox News -- 1.168 million total viewers
11. Studio B
Fox News -- 1.103 million total viewers
12. Happening Now
Fox News -- 1.08 million total viewers
13. Fox & Friends
Fox News -- 1.075 million total viewers
14. The Last Word with Lawrence O'Donnell
MSNBC -- 967,000 total viewers
15. The Rachel Maddow Show
MSNBC -- 936,000 total viewers
16. The Ed Show
MSNBC -- 827,000 total viewers
17. PoliticsNation
MSNBC -- 696,000 total viewers
18. Hardball with Chris Matthews
MSNBC -- 696,000 total viewers
19. The Ed Show (11 p.m.)
MSNBC -- 567,000 total viewers
20. Piers Morgan Tonight
CNN -- 554,000 total viewers
21. Anderson Cooper 360 (8 p.m.)
CNN -- 532,000 total viewers
22. Anderson Cooper 360 (10 p.m.)
CNN -- 515,000 total viewers
23. Martin Bashir
MSNBC -- 514,000 total viewers
24. The Situation Room
CNN -- 494,000 total viewers
25. Fox and Friends First
Fox News -- 443,000 total viewers
26. CNN Newsroom
CNN -- 416,000 total viewers
27. Now With Alex Wagner
MSNBC -- 412,000 total viewers
28. Red Eye
Fox News -- 400,000 total viewers
29. Erin Burnett OutFront
CNN -- 396,000 total viewers
30. NewsNation
MSNBC -- 394,000 total viewers
Posted: 08/01/2012 9:48 am Updated: 08/01/2012 5:41 pm