The Ultimate Start-up Muse: Kanye West?

The Ultimate Start-up Muse: Kanye West?
LOS ANGELES, CA - JULY 01: Rapper Kanye West accepts the award for Best Group onstage during the 2012 BET Awards at The Shrine Auditorium on July 1, 2012 in Los Angeles, California. (Photo by Christopher Polk/Getty Images For BET)
LOS ANGELES, CA - JULY 01: Rapper Kanye West accepts the award for Best Group onstage during the 2012 BET Awards at The Shrine Auditorium on July 1, 2012 in Los Angeles, California. (Photo by Christopher Polk/Getty Images For BET)

Could Kanye West hold the key to start-up success? At least one company thinks so.

The rapper/entertainer recently visited the New York City offices of shopping referral site The Fancy to give his advice on the future of e-commerce.

Why would a start-up want his advice? "He is the one who inspires everything we do," CEO Joseph Einhorn told Inc. via email.

The company--which brands itself as "part store, blog, magazine and wishlist"--counts several celebrities among its 1 million members, including Facebook founder Mark Zuckerberg and rapper Nas. It also has raised about $18 million in total funding, and has Jack Dorsey and Chris Hughes as board members.

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