Another salvo in its ongoing campaign to lure car-averse Millennials into dealers’ showrooms, Toyota is going all in with an array of eccentric activities at this weekend’s Lollapalooza music festival in Chicago.
In addition to the usual display of new models the automaker will be featuring two tented activity areas, the “Prius Family Playground” and “Toyota Free Yr Radio.” (Note to fogeys: The Urban Dictionary defines “yr” as indie slang for “your,” first popularized in the 50s and 60s by the Beat generation, and later re-popularized by Sonic Youth in the ’80s.)
Read the article at Forbes.com
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