The Obama campaign is bringing in NBA heavyweights Michael Jordan, Patrick Ewing, Alonzo Mourning and Carmelo Anthony to boost the president's fundraising efforts.
A new campaign contest announced on Tuesday, dubbed the "Obama Classic," gives supporters a chance to win two tickets to attend an event featuring the basketball stars and Obama. Its only caveat: Make a $3 donation to the campaign.
It's a tactic the Obama campaign employed with great success when it ran a similar contest for a fundraiser at the home of actor George Clooney in May. Supporters donated an average of $23 in hopes of winning a ticket to the event -- propelling the fundraiser's total haul to $15 million when coupled with the $40,000 individual tickets.
The campaign had originally planned a star-studded "Obama Classic Basketball Game" last year, but the event was postponed when a lockout resulted in a shortened NBA season.
In 2008, small donors and celebrity endorsements helped Obama sweep his way into the White House. This year, too, his campaign has drawn heavily on small donors and celebrity fundraisers.
George Clooney & President Obama
Actor George Clooney leaves after he spoke to the media March 15, 2012 at the White House in Washington, DC. Clooney had meeting with President Barack Obama to discuss the current situations in Darfur, Sudan. (Photo by Alex Wong/Getty Images)
President Obama & Tyler Perry
Actor and director Tyler Perry hugs US President Barack Obama during a campaign event at Tyler Perry Studios March 16, 2012 in Atlanta, Georgia. President Obama is spending the day traveling to Chicago, Illinois and Atlanta, Georgia to attend private and public campaign events. (Photo by BRENDAN SMIALOWSKI/AFP/Getty Images)
The Obamas & Oprah Winfrey
US President Barack Obama and First Lady Michelle Obama chat with talk show host Oprah Winfrey during a taping of the Oprah Winfrey show April 27, 2011 at Harpo Studios in Chicago. (Photo by MANDEL NGAN/AFP/Getty Images)
President Obama & Magic Johnson
In this handout image provided by the U.S. Navy, President Barack Obama is greeted on the court by NBA Hall of Fame basketball player Earvin 'Magic' Johnson and Michigan State University assistant coach Mike Garland. (Photo by Mass Communication Specialist 2nd Class James R. Evans/U.S. Navy via Getty Images)
Willow Smith Performs At The White House
Willow Smith, daughter of Will Smith and Jada Pinkett Smitt, performs during the White House Easter Egg Roll on the South Lawn of the White House on April 25, 2011 in Washington, DC. (Photo by Roger L. Wollenberg-Pool/Getty Images)
Antonio Banderas & President Obama
Antonio Banderas and his wife Melanie Griffith hosted a fundraising event for President Obama in October 2011. (Photo by Sean Gallup/Getty Images)
Tom Hanks Narrates Pro-Obama Film
This 17-minute film released by President Obama's re-election campaign was directed by Davis Guggenheim (director of "An Inconvenient Truth") and narrated by actor Tom Hanks.
Gov. Mitt Romney & Jeff Foxworthy
Republican presidential candidate, former Massachusetts Gov. Mitt Romney makes a campaign appearance with comedian Jeff Foxworthy at the Whistle Stop cafe March 12, 2012 in Mobile, Alabama. (Photo by Win McNamee/Getty Images)
Gov. Mitt Romney & Kid Rock
Republican presidential candidate and former Massachusetts Gov. Mitt Romney greets musician Kid Rock during a campaign rally at the Royal Oak Theatre on February 27, 2012 in Royal Oak, Michigan. (Photo by Justin Sullivan/Getty Images)
David Mustaine & Rick Santorum
David Mustaine of Megadeth expressed support for Rick Santorum in a February <a href="http://www.musicradar.com/news/live/interview-megadeths-dave-mustaine-talks-guitar-politics-and-todays-music-529703" target="_hplink">interview with Music Radar</a>.
Kelly Clarkson & Ron Paul
Kelly Clarkson tweeted about her love for Ron Paul in late 2011, but dialed it back slightly after a backlash accused her of supporting Paul's racist and homophobic publications, <a href="http://www.foxnews.com/entertainment/2012/03/09/kelly-clarkson-never-endorsed-ron-paul/" target="_hplink">reports Fox News</a>. (Photo by ROBYN BECK/AFP/Getty Images)
Snoop Dogg & Ron Paul
In December 2011, Snoop Dogg posted a picture of Ron Paul on his Facebook page with the caption "Smoke Weed Every Day," <a href="http://www.reuters.com/article/2012/01/31/us-snoopdogg-ronpaul-idUSTRE80U04220120131" target="_hplink">reports Reuters</a>. (Photo by Ethan Miller/Getty Images for Keep Memory Alive)
Oliver Stone & Ron Paul
In January, Oliver Stone told <a href="http://www.rockcellarmagazine.com/2012/01/12/director-oliver-stone-on-history-and-america-jim-morrison-ron-paul/" target="_hplink">Rock Cellar Magazine</a> that he would vote for Ron Paul over Barack Obama if Paul was named the GOP nominee because "he's the only one of anybody who's saying anything intelligent about the future of the world." (Photo by Stephen Morton/Getty Images)