Shaq Week: Conan O'Brien's Answer To Shark Week (VIDEO)

08/07/2012 08:00 am ET

Shark Week 2012 may kick off on Sunday, but not everyone is stretching in front of their couches and heating up their microwavable popcorn just yet.

Conan O'Brien still has stuff to do. And by "stuff," we mean launch a week of his own. A better week. Shaq Week.

It's the ultimate glimpse into the retired NBA star's glamorous celebrity life. Who needs sharks?

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