Remember Jordache from back in the day? Of course you do. Remember Jordache from the 2000s? Not so much.
That might be about to change, as Jordache, that famous '80s denim brand is now launching anew in Wal-mart stores across the country. The company is also debuting its first print and TV campaign in 20 years, with Heidi Klum serving as its fresh face, Women's Wear Daily reports.
Jordache and Heidi's partnership go back to 2007, when the 39-year-old supermodel was tapped to be the face of the company's new rebranding. (Remember those sexy black-and-white topless ads?)
Since then, Jordache has cruised under the radar, campaign-wise. There was that Katrina Bowden commercial that went viral for being just that terrible. Brittany Murphy and Elizabeth Hurley also served as faces of the brand. Now, Klum is back for an encore as the face of the brand in the company’s largest advertising campaign to date. You'll be able to scope out Heidi on TV, as well as in InStyle, Cosmopolitan, Latina and People StyleWatch.
Good news for fans of those trendy colored jeans -- the new Jordache line at Walmart will carry a host of pants in ice cream shades, as well as the more traditional indigo.
Check out a preview of Heidi's new ad below -- sorry, no visible bra -- and click over to WWD to read more.
Want more denim? Check out the worst celeb jean looks ever below!
