Back in June, a group of whiskey aficionados in Scotland recently attempted what they hoped would be the world's first 24-hour whiskey tasting.
Made up of several smaller tastings spread out across eight whiskey shops in eight cities in the UK over a span of 643 miles, the event served more than 130 people and would have secured a new world record -- if authorities from Guinness World Records had actually showed up.
The Drinks Business website shares the story, which had a nearly happy ending. Guinness officials had not been able to attend, but responded three days after the event to say that it would have won the title, but they can't officially name it as such. That doesn't to be swaying the group's pride, which included managing director of The Whiskey Shop, Andrew Torrance:
“I heard someone talking about the world’s biggest whisky tasting and I felt that it was a record that should be held by Scotland but it wasn’t. I got to thinking and had the idea that if we couldn’t do the biggest we should do the most, so that’s how it developed,” Torrance said.
Pictures on the Facebook page of another participating whiskey shop, Compass Box Whisky, show large groups congregated in the early hours of the morning drinking whiskey. One image is accompanied by a caption that says it all: "Victoria Street Whisky Shop in Edinburgh at 4.30am in the morning, astonishingly, plays host to our biggest crowd of the day. We love that city!"
Compass Box founder and whiskymaker John Glaser shared his feelings about the event in a Facebook note:
“I have to admit to staying up pretty late a few times in support of our whiskies, but usually this take places in a very civilised bar rather than a van. Regardless, I can’t wait for this night. If it gets more people to understand our craft approach, enjoy what we do, and learn more about the wonders that whisky has to offer, then it is worth every one of the 1440 minutes on the road”.
Glaser, Torrance and the rest of their team travelled 643 miles by car, from Inverness to Brighton. The envoy reached their final destination at 11:30 p.m., 30 minutes shy of their 24 hour deadline.
10) 1811 Chateau d’Yquem — $117,000
Christian Vanneque, who runs SIP Wine Bar in Bali, Indonesia, paid $117,000 for this bottle of 1811 Chateau d’Yquem. The Wall Street Journal says that this is the record payment for a bottle of white wine, surpassing the previous record of $100,000 held by a bottle of 1787 Chateau d’Yquem. <em>Photo Credit:</em> © Antique Wine Co.
9) 1907 Heidsieck — $275,000
This staggeringly pricey champagne is the most expensive in the world for both its quality and intriguing journey. Expensive Champagne reports that the highly prized bottles of champagne were discovered in 1998 among the shipwreck of the Swedish freighter Jönköping, which sank in the Gulf of Finland. The ship was chartered to deliver alcohol from Sweden to the Imperial Court of Czar Nicholas II of Russia, but it never made it to its destination after it was torpedoed during World War II by a German U-boat. Thankfully, most of the bottles on board were preserved, including the 1907 Heidsieck cuvée. <em>Photo Credit:</em> © ExpensiveChampagne.org
8) 1947 Château Cheval Blanc — $304,375
This exquisite bottle was auctioned at Christie's in Geneva for $304,375. The auction house's wine expert, Michael Ganne, had nothing but effusive praise for the wine, saying it was "without doubt one of the greatest Bordeaux of all time, not only for its rare quality but its longevity, in that it can still be kept for another 50 years without any problem." Note that he neglected to say whether it was worth the staggering price. <em>Photo Credit:</em> © Finest & Rare
7) The Macallan 64 Year Old in Lalique — $460,000
Who doesn’t love scotch on the rocks? At $460,000, this exquisite scotch is almost a bargain when you consider the sleek crystal decanter it comes in. Pretty cool. <em>Photo Credit:</em> © ThirstyinLA.com
6) Screaming Eagle — $500,000
Even the winemaker of Screaming Eagle, the California cult wine whose 6-liter bottle recently sold for $500,000, couldn’t fathom its value. Per Time Magazine, "It’s wild," she said. "You drink it, and it’s gone. My brain doesn’t get it." <em>Photo Credit:</em> © Screaming Eagle
5) Mendis Coconut Brandy — $1 million
This clear brandy, which is matured for at least two years in Hamilla wood casks, launched in 2007. Considering the second bottle was given away for free in a contest, it only adds up to about $500,000 a bottle. Quite affordable, really. <em>Photo Credit:</em> © MENDIS INTERNATIONAL INC/PR-NEWSWIRENews.com
4) Scottish Diva Vodka — $1 million
In case you have a spare million floating around, this inordinately expensive vodka comes in a bottle stuffed with crystals and gemstones. <em>Photo Credit:</em> © BlavodDrinks
3) Henri IV Dudognon Heritage — $2 million
Trend Hunter reports that the Henri IV Dudognon Heritage is the world’s most expensive cognac. The $2 million bottle is packaged by jeweler Jose Davalos, and is reportedly dubbed the "DNA" of cognacs. The ultra-expensive liquor has been produced since 1776 and is aged in barrels for more than 100 years. Then, the liquor is bottled in a bottle that is dipped in 24-karat gold and sterling platinum and decorated with 6,500 brilliant cut diamonds. The 8-kilogram bottle is filled with just 100 cl. of the decadent drink. <em>Photo Credit:</em> © MostExpensiveCognac
2) Pasión Azteca, Platinum Liquor Bottle by Tequila Ley — $3.5 million
The new Tequila Ley Pasión Azteca bottles are once again a bonus to the top-shelf liquor inside — they're made of engraved platinum by Mexican artist Alejandro Gomez Oropeza. Burning question: Does the 1800 Tequila guy, who has immeasurable distaste for poser tequilas, approve? <em>Photo Credit:</em> © Tequila Ley
1) D’Amalfi Limoncello Supreme — $44 million
At more than 11 times more expensive than second place, you know D’Amalfi Limoncello Supreme is legit. Let’s say, hypothetically, that you are thirsty, have a weak moment, and drink the contents. What do you do with the bottle, which has three single cut diamonds totaling 13.5 carats and an 18.5 carat single cut diamond? Put it on display? Make a couple of rings? <em>Photo Credit:</em> © D'Amalfi Limoncello Supreme