Nail Polish Sales Are Up 70%: Is Lacquering Up The New ‘Lipstick Effect'?

Why Is Everyone Do Obsessed With Nail Polish?

Everyone’s heard that during a recession beauty product sales tend to go up–it’s the so-called “Lipstick Effect.” And if beauty product sales are any indication, everyone’s looking for a pick-me-up: Sales in practically every category are on the upswing.

Market research firm the NPD Group analyzed sales data from January to June of this year to figure out the best selling beauty categories and the most popular products within each category, WWD is reporting.

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