President Barack Obama is leading Mitt Romney by 7 points among registered voters -- 52 percent to 45 percent -- in a just-released CNN/ORC International poll.
The margin echoes those of other polls released in recent days, and suggests that the barrage of tough advertisements against the presumptive Republican nominee has taken a toll. As CNN notes:
While Romney's favorable rating has remained steady (47% now compared to 48% in July), his unfavorable rating has jumped from 42% last month to 48% now ... Among independents, the poll indicates Romney's image has taken a beating. In May, only 40% of independents had an unfavorable view of Romney. Now, 52% of independents have a negative view of him.
These polls are, of course, just snapshots in time. But they underscore the problem that Romney's campaign now has on its hands. His image among the public has been largely defined by his opponent. And while Romney has plenty of cash to run ads of his own, time is running out for him to reverse this trend.
Take, for example, the following findings within the poll:
Sixty-four percent of all Americans, and 68% of independents, think Romney favors the rich over the middle class. And 63% of the public thinks Romney should release more tax returns than he has already made public, a figure which rises to 67% among independents.
UPDATE: 6:15 p.m. -- The recent trend of generally good news for the president continued on Thursday afternoon, with the release of a new poll by Fox News that showed Obama besting Romney by a 49 to 40 percent margin among registered voters. His lead has increased since last month's poll, when he enjoyed a 45 to 41 percent margin.
As with the CNN poll, the primary factor appears to be the barrage of negative ads directed Romney's way.
The Obama campaign has spent heavily on advertising attacking Romney’s time at Bain Capital and his tax returns. And it appears to be working. Romney’s favorable rating dropped six percentage points since last month and now sits at 46 percent, down from 52 percent in mid-July. At the same time his unfavorable rating went up five points. Romney’s favorable rating has held steady among his party faithful, but it’s down eight percentage points among independents and seven points among Democrats.
Birth Certificate -- "Born In The USA"
<a href="http://www.huffingtonpost.com/2011/04/27/obama-birth-certificate-r_n_854248.html" target="_hplink"><strong>(April 27, 2011) --</strong></a> The White House <a href="http://www.whitehouse.gov/blog/2011/04/27/president-obamas-long-form-birth-certificate" target="_hplink">released</a> President Barack Obama's "long form" birth certificate, adding documentation to a longstanding discussion over his ability to serve as commander in chief. "We do not have time for this kind of silliness," Obama said. "We have better stuff to do. I have got better stuff to do. We have got big problems to solve." (JEWEL SAMAD/AFP/Getty Images)
Osama Bin Laden Killed -- "Tonight, Tonight"
<a href="http://www.huffingtonpost.com/2011/05/01/osama-bin-laden-dead-killed_n_856091.html" target="_hplink"><strong>(May 1, 2011)</strong></a> -- In a televised address to the nation, Obama announces that Osama bin Laden is dead. His death was the result of a U.S. operation launched today in Abbottabad, Pakistan, against a compound where bin Laden was believed to be hiding. "[T]oday's achievement is a testament to the greatness of our country and the determination of the American people," Obama proclaimed. (Photo by Pete Souza/The White House via Getty Images)
Debt Ceiling Deal -- "Gold On The Ceiling"
<a href="http://www.huffingtonpost.com/2011/08/02/obama-debt-ceiling-deal-jobs_n_916285.html" target="_hplink"><strong>(Aug. 2, 2011) --</strong></a> After the Senate passed a bill to raise the debt limit, Obama pleaded with Congress to shift their attention to jobs. "I will urge them to immediately take some steps -- bipartisan, common-sense steps -- that will make a difference; that will create a climate where businesses can hire, where folks have more money in their pockets to spend, where people who are out of work can find good jobs," he said. (Photo by Brendan Smialowski/Getty Images)
Don't Ask Don't Tell -- "Don't Stop Believin'"
<a href="http://www.huffingtonpost.com/2011/09/20/barack-obama-dont-ask-dont-tell-repeal-statement_n_971662.html" target="_hplink"><strong>(Sept. 20, 2011) --</strong></a> As the ban on gays serving in the military came to an end, Obama hailed the fresh start, celebrating the fact that "patriotic Americans in uniform will no longer have to lie about who they are in order to serve the country they love." (Photo by Brendan Hoffman/Getty Images)
Iraq War To End -- "Homeward Bound"
<a href="http://www.huffingtonpost.com/2011/10/21/obama-iraq-troop-withdrawal_n_1024108.html" target="_hplink"><strong>(Oct. 21, 2011) --</strong></a> Obama announced that all U.S. troops will be out of Iraq by 2011, fulfilling a promise that dated back to his campaign. "As a candidate for president, I pledged to bring the war in Iraq to a responsible end," Obama said. "So today I can report that, as promised, the rest of our troops in Iraq will come home by the end of the year." (Photo credit should read JIM WATSON/AFP/Getty Images)
Singing Al Green's "Let's Stay Together"
<a href="http://www.huffingtonpost.com/2012/01/20/obama-al-green-apollo-theater_n_1218070.html" target="_hplink"><strong>(Jan. 20, 2012) --</strong></a> During a fundraiser at Harlem's historic Apollo Theater, Obama delivered a memorable musical message to his donors. With Rev. Al Green in attendance, Obama sang part of Green's hit song "Let's Stay Together," drawing strong applause from the crowd.
Singing Robert Johnson's "Sweet Home Chicago"
<a href="http://www.huffingtonpost.com/2012/02/21/obama-sings-sweet-home-chicago_n_1292576.html" target="_hplink"><strong>(Feb. 21, 2012) --</strong></a> Days after his Al Green rendition, Obama flexed his vocal chords again with a hometown favorite. The East Room of the White House had its blues fix filled when the president started swinging "Sweet Home Chicago."
Gay Marriage -- "Can't Fight This Feeling"
<a href="http://www.huffingtonpost.com/2012/05/09/obama-gay-marriage_n_1503245.html" target="_hplink"><strong>(May 9, 2012) --</strong></a> In a sit-down interview with ABC's Robin Roberts, Obama explained his evolution on the issue, affirming his support for gay marriage. "[A]t a certain point I've just concluded that for me personally it is important for me to go ahead and affirm that I think same sex couples should be able to get married," he said.
Immigration -- "With Arms Wide Open"
<a href="http://www.huffingtonpost.com/2012/06/15/obama-immigration-order-deportation-dream-act_n_1599658.html " target="_hplink"><strong>(June 15, 2012) --</strong></a> The Obama administration addressed America's immigration issue, announcing that it will halt deportations and grant work permits to young individuals eligible for Dream-Act benefits. "They pledge allegiance to our flag," Obama said. "They are Americans in their hearts, in their minds, in every single way but one: on paper."(Photo by Alex Wong/Getty Images)
Health Care Reform -- "Beautiful Day"
<a href="http://www.huffingtonpost.com/2012/06/28/supreme-court-health-care-decision_n_1585131.html" target="_hplink"><strong>(June 28, 2012) --</strong></a> After weeks of speculation that Obama's signature piece of legislation could be overturned, the Supreme Court ruled that the Affordable Care Act's individual mandate is constitutional. "It should be pretty clear that I didn't do this because it's good politics," <a href="http://www.huffingtonpost.com/2012/06/28/obama-health-care-ruling_n_1632953.html" target="_hplink">Obama said</a>. "I did it because it's good for the country." (Photo by Alex Wong/Getty Images)