Unbowed by the backlash sparked by its last ad, the Obama-allied super PAC Priorities USA Action is up with yet another spot, again focusing attention on Mitt Romney's tenure at Bain Capital.
Unlike the previous ad, which tied Bain's closure of the GST Steel factory to the death of a worker's wife six years later, this spot steers clear of such explosive insinuations. But it does have similar attributes, including a GST worker describing Romney as a heartless capitalist.
That plant was my life, I mean, my livelihood… It fed me as a kid and fed my whole family as an adult. I depended on that plant, and I felt like it depended on me.
Romney and Bain, they were businessmen, they had no idea how to make steel. They knew how to make money. They used us just like we were the scrap steel that we melted, you know, we were just a means to an end.
There is no word yet as to how much money Priorities USA Action is putting behind the spot, though co-founder Bill Burton noted in a press release that it is part of a "$20 million television and online project to educate voters about Mitt Romney’s business record and their impact on middle class families."
Romney's campaign has insisted that he was not responsible for GST Steel's closure, noting that the steel market was in crisis at the time and that Romney had already left Bain by the time the factory shut down.
UPDATE: 8:30 p.m. -- A Romney campaign spokesman responded to the ad in the following statement:
Just days after the President’s Super PAC released a heinous and despicable ad, and the Obama campaign was caught lying about it, the President’s allies have again come out with another discredited attack. After 42 months of unemployment above eight percent, it is clear that the President and his allies don’t have any rationale for reelection. We tried it President Obama’s way and the middle class has paid the price. Mitt Romney has a Plan for a Stronger Middle Class that will jumpstart the economy and bring back millions of jobs.