While much of North Korea remains shrouded in mystery, the country's young leader Kim Jong Un has tried to cast his country in a different light than under his notorious father Kim Jong Il.

Kim the junior recently made a public appearance with his wife, Ri Sol Ju, at an amusement park, where they saw dolphins and rode a few rides. The young leader appeared to be having the time of his life on one particular ride.

In an equally surprising turn, North Korean TV recently broadcast Disney characters, something atypical for the Western-averse, state-run media.

All signs point to Kim Jong Un trying to present a cuddlier, more family-friendly image to the world.

And that's why this photo is such an epic fail. Look for yourself:

While the photo seems to fill the young leader with joy, the family he poses with can't look anything but terrified. The woman in the blue shirt looks near tears.

Perhaps North Koreans have different customs when it comes to posing for photos.

Or perhaps saying "Cheese" with a totalitarian ruler is just that frightening.

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  • In this Wednesday, July 25, 2012 photo released by the Korean Central News Agency (KCNA) and distributed in Tokyo by the Korea News Service Thursday, July 26, 2012, North Korean leader Kim Jong Un, center, accompanied by his wife Ri Sol Ju, right, waves to the crowd as they inspect the Rungna People's Pleasure Ground in Pyongyang. (AP Photo/Korean Central News Agency via Korea News Service)

  • In this Wednesday, July 25, 2012 photo released by the Korean Central News Agency (KCNA) and distributed in Tokyo by the Korea News Service Thursday, July 26, 2012, North Korean leader Kim Jong Un inspects a swimming pool as he attends the completion ceremony of the Rungna People's Pleasure Ground in Pyongyang. (AP Photo/Korean Central News Agency via Korea News Service)

  • In this Wednesday, July 25, 2012 photo released by the Korean Central News Agency (KCNA) and distributed in Tokyo by the Korea News Service Thursday, July 26, 2012, North Korean leader Kim Jong Un, center, accompanied by his wife Ri Sol Ju, right, waves to the crowd at the Rungna People's Pleasure Ground in Pyongyang. (AP Photo/Korean Central News Agency via Korea News Service)

  • In this Wednesday, July 25, 2012 photo released by the Korean Central News Agency (KCNA) and distributed in Tokyo by the Korea News Service Thursday, July 26, 2012, North Korean leader Kim Jong Un, foreground right, accompanied by his wife Ri Sol Ju, foreground left, waves as they attend the completion ceremony of the Rungna People's Pleasure Ground in Pyongyang. (AP Photo/Korean Central News Agency via Korea News Service)

  • In this undated photo released by the Korean Central News Agency (KCNA) and distributed in Tokyo by the Korea News Service Thursday, July 26, 2012, North Korean leader Kim Jong Un, center, accompanied by his wife Ri Sol Ju, left, touches a display as they inspect the Rungna People's Pleasure Ground in Pyongyang. (AP Photo/Korean Central News Agency via Korea News Service)

  • In this undated photo released by the Korean Central News Agency (KCNA) and distributed in Tokyo by the Korea News Service Thursday, July 26, 2012, North Korean leader Kim Jong Un, center, reacts on a ride as he attends the completion ceremony of the Rungna People's Pleasure Ground in Pyongyang. (AP Photo/Korean Central News Agency via Korea News Service)