Not only was the official theme of the night "We Built It," but almost every speaker (with the remarkable exception of New Jersey Governor Chris Christie) made some reference to Obama's remark, which many have noted has largely been taken out of context.
The GOP's insistence on recycling the phrase shows how badly it wants to paint Obama as hostile to private enterprise. It remains to be seen how much this theme will actually sway voters in November.
Watch the video above to see a mashup of the GOP's overuse of Obama's comment from the first night of the convention.
Click here for highlights from the 2012 Republican National Convention.