Facebook To Roll Out Email- And Phone Number-Based Ad Targeting Next Week

Facebook To Roll Out Email- And Phone Number-Based Ad Targeting
An unidentified 11-year-old girl logs into Facebook on her iPhone at her home in Palo Alto, Calif., Monday, June 4, 2012. Though Facebook bans children under 13, millions of them have profiles on the site by lying about their age. The company is now testing ways to allow those kids to participate without needing to lie. This would likely be under parental supervision, such as by connecting children's accounts to their parents' accounts. (AP Photo/Paul Sakuma)
An unidentified 11-year-old girl logs into Facebook on her iPhone at her home in Palo Alto, Calif., Monday, June 4, 2012. Though Facebook bans children under 13, millions of them have profiles on the site by lying about their age. The company is now testing ways to allow those kids to participate without needing to lie. This would likely be under parental supervision, such as by connecting children's accounts to their parents' accounts. (AP Photo/Paul Sakuma)

Facebook will be launching new features next week that allow advertisers to target their ads to customers based on contact information that the advertiser has already collected. It's a way for businesses to connect their Facebook ads with the customer lists they may have built up elsewhere.

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