Jennifer Lopez already has her own production company, Nuyorican Productions, and now the former "American idol" judge will also be part-owner of a cable TV network, the English-language, network for Latinos, nuvoTv.
“As an artist, businesswoman, producer and Latina, I’m passionate about seeing multicultural America on TV," Jennifer Lopez said yesterday in a press release. "My partnership with nuvoTV reflects our mutual goal of creating top-quality entertainment and exciting stories that embrace the richness and beauty of Latin culture in America today.”
NuvoTv announced that this would be a premier partnership focused on appealing to a modern, Latino audience that is growing rapidly and in need of new, high-quality content. Lopez will work on the creative side, managing marketing and program production as well as periodically appearing in network programming.
“Jennifer Lopez is a creative powerhouse and the perfect partner for our network and we are absolutely thrilled to have her on board with us,” Michael Schwimmer, CEO of nuvoTV said in the release. “Jennifer’s unique combination of talent, imagination and determination, combined with her passion for great entertainment, gives nuvoTV a wonderful opportunity to redefine television tailored for English-speaking Latinos.”
With a growing Latino audience, there is more demand for television programming around that audience. Until now, there have only been a few networks focused on this demographic, and really none focused on providing Latino cultural content in English.
As Lopez told USA Today, when she was growing up there was very little programming that appealed to her heritage.
"Growing up in the Bronx as a little Puerto Rican girl watching TV and not having a lot to identify with. West Side Story was really my favorite thing because it had Puerto Ricans in it."
According to AdAge, Nuvo isn't the first television network to enlist the presence of celebrities to market its content and increase viewership. At least for Lopez, this was a natural step in the right direction.
"There is no English network that really focuses on our story," Lopez told AdAge. "I'm in this business and I do know this business on many different levels -- in music, in television, in film production, and as an actress, and in so many different ways, even in fashion. It's kind of right up my alley."
In August, nuvoTV announced it had raised $40 million to produce a new lineup of original English-language programming, illustrating "the gap in the market, along with the dire need to fill it with Latino TV shows for English-language speakers."
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Mother Of Two
Despite her high-profile split from hubby Marc Anthony (and in spite of her tremendously busy career), Jennifer has continued to be a hands-on mom to her 4-year-old twins, Max & Emme. "Every day... they just bring so much joy and happiness to your life, [and] they just bring you right back down to earth,' Lopez recently told <a href="http://www.huffingtonpost.com/2012/05/07/jennifer-lopez-and-camero_n_1496290.html" target="_hplink">People </a>Magazine. Talk about being a great role model for single <em>mamis</em> everywhere!
On July 13th, J.Lo lent her voice to the character Shira, a badass pirate, in the successful animated movie "Ice Age: Continental Drift!" Fellow boricua actor John Leguizamo--who plays a sloth in the movie--said J.Lo's character beats him up...big time! "We don't beat J.Lo," he told <a href="http://www.huffingtonpost.com/2012/07/13/ice-age-continental-drift_n_1671346.html" target="_hplink">The Huffington Post</a>. "We get beat by J.Lo. She's a badass pirate," he added.
Smells Like Success
Last July, J.Lo appeared live on the Home Shopping Network (HSN) to promote the launch of her 17th fragrance, "Love & Light." After just six hours on the air, the singer sold tens of thousands of bottles--making her the highest selling Latina celeb in HSN history! And the good news doesn't end there. In February, La Lopez <a href="http://www.huffingtonpost.com/2012/02/10/glowing-jennifer-lopez-launching-new-fragrance_n_1268972.html" target="_hplink">announced </a>she was launching her 18th fragrance, "Glowing," a scent she described as an "evolution" of her first fragrance, "Glow," which debuted in 2002.
"American Idol" Judge
Up until last week when she abruptly quit, La Lopez was serving as the lead judge on TV's #1 show, "American Idol." We'll miss seeing her on the show, and we'll also miss seeing her<a href="http://www.huffingtonpost.com/2012/05/21/jennifer-lopez-american-idol-style_n_1534729.html" target="_hplink"> gorgeous outfits</a>!
Whether she's talking about her breakup with Marc Anthony on the cover of Vanity Fair, or dishing on motherhood on the cover of <a href="http://www.huffingtonpost.com/2012/05/07/jennifer-lopez-and-camero_n_1496290.html" target="_hplink">Redbook</a> Magazine, Jennifer Lopez continues to be in big demand on magazine covers. How could she not be? She's our queen!
Her Kohl's Line
Last September, J.Lo released her clothing line at Kohl's department stores. The glamorous (but affordable) line includes faux fur, sequins and animal prints, all priced under $200.00. The fashion and lifestyle collection is still selling like hotcakes!
Ambassador for Gillette Venus
One of Lopez's many jobs is to serve as the Global Ambassador for the Gilette-Venus Goddess Fund for Education. In addition to starring in commercials which show off her amazing legs, Lopez also helps Gillette raise funds, which will benefit the foundation, as well as her own Maribel Foundation.
Whether she's wearing a stunning dress to the Oscars, or dressing to the nines on <a href="http://www.huffingtonpost.com/2012/05/21/jennifer-lopez-american-idol-style_n_1534729.html" target="_hplink">every </a>episode of FOX's "American Idol," J.Lo takes fashion very seriously.
La Lopez is currently embarking on her first world tour with fellow Latino singer Enrique Iglesias. The stars will hit up the U.S., South America, Europe, and Asia this summer for a 60-date tour. J.Lo will also be hitting up Latin American countries including, Venezuela, Chile, and Argentina.
"What To Expect When You're Expecting"
In May, La Lopez starred opposite Cameron Diaz in "What To Expect When You're Expecting," based on the bestselling pregnancy guide of the same name.
Nine years after she played a Lesbian character in the movie "Gigli," Jennifer Lopez is developing an hour-long show for ABC Family about a lesbian couple with kids. The new series centers on a lesbian couple with kids (one biological son and adopted teen twins--one a boy, the other a girl), whose household is turned upside down when a wayward teenage girl moves in. Deadline reports that in addition to serving as the show's executive producer, J.Lo is also planning to guest star in the series.
Representing Puerto Rico!
In the "American Idol" finale, Jennifer performed with<em> boricua</em> reggaeton duo Wisin & Yandel and the performance was so electrifying it sent <a href="http://www.huffingtonpost.com/2012/05/23/jennifer-lopez-and-wisin-y-yandel_n_1541205.html" target="_hplink">hundreds</a> of Latinos into a frenzy on Twitter--including Dominican bachatero Prince Royce!
Her Greatest Hits
As if she's not busy enough with her world tour, her movie career, her clothing line and her new perfume, La Lopez has decided that it's time to release a "Greatest Hits Album." According to MTV Tr3s, the new <a href="http://blogamole.tr3s.com/2012/06/27/jennifer-lopez-preps-new-greatest-hits-album/" target="_hplink">album</a> is expected to come out this summer!
La Lopez recently teamed up with web <a href="http://www.latina.com/entertainment/buzz/jlo-launches-luxury-t-shirt-line-would-you-rock-her-tees" target="_hplink">entrepreneurs </a>MJ Eng and Brian Lee, and fashion entrepreneurs Erica Zohar and Jeff Marine, to launch a new luxury t-shirt company, Teeology.com. According to Latina.com, the new venture will allow users to vote on a selection of eclectic limited edition t-shirts designed by various artists. The highest-rated tees will be sent to production labs right away, and will be sold for a minimum of $20 per t-shirt.
Can't Be Beat
Given her many high-profile jobs, it's not surprising that Lopez topped Forbes' annual Celebrity 100 <a href="http://www.huffingtonpost.com/2012/05/16/forbes-celebrity-100-jennifer-lopez-2012-list_n_1519288.html" target="_hplink">list </a>, which was released in May. Lopez beat out Lady Gaga, who claimed the title in 2011, and Oprah! According to Forbes, Lopez brought in $52 million in earnings over the past year. Yowza!
Partnering With TV Networks
In September 2012, <a href="http://www.huffingtonpost.com/2012/09/13/jennifer-lopez-nuvotv_n_1880503.html?utm_hp_ref=latino-voices" target="_hplink">J. Lo joined forces with nuvoTV</a>, bringing all her know-how from as a Latina actress and producer for her company Nuyorican Productions to boost the network's Latino-oriented programming. "As an artist, businesswoman, producer and Latina, I'm passionate about seeing multicultural America on TV," <a href="http://www.mynuvotv.com/jennifer-lopez" target="_hplink">Jennifer Lopez said yesterday in a press release.</a> "My partnership with nuvoTV reflects our mutual goal of creating top-quality entertainment and exciting stories that embrace the richness and beauty of Latin culture in America today."