BUSINESS

Michael Porter On Creating Shared Value (VIDEO)

09/13/2012 03:02 pm ET | Updated Jun 11, 2013

Michael Porter sees capitalism as a possible driver in tackling social problems. Adopting environmentally sustainable policies has been shown to be good for businesses, in part because of the lower production costs associated with reduced raw material and energy usage.

Porter says he believes the same efficiencies and benefits can be achieved by corporations looking at their products, supply chain and stakeholder eco-systems through the prism of social issues, thereby harnessing the effectiveness of capitalism to create a win-win situation.

Watch the entire Solo Session here and check out the Forum Blog here.

Harvard Business School Professor Michael E. Porter is generally recognized as the father of the modern strategy field. He is a leading authority on competitive strategy, the competitiveness and economic development of nations, states and regions, and the application of competitive principles to social problems such as healthcare, the environment and corporate responsibility.

Porter developed and chairs the New CEO Workshop, a Harvard Business School programme for newly appointed CEOs of the world’s largest and most complex corporations.

CORRECTION: An original version of this incorrectly stated that Professor Porter chairs the World Economic Forum's Global Competitiveness Report.

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