General Mills Brings Back Green Giant, Cheerios Kid In Nostalgic Appea

The Jolly Green Giant Makes Its Triumphant Return

Brace yourself adland: The Jolly Green Giant and Cheerios Kid are on the comeback trail.

General Mills is resurrecting the classic characters in two new ad campaigns debuting Monday that will make a nostalgic appeal to convince consumers of the health benefits of the iconic cereal and vegetable brands.

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