Electronics manufacturer and Apple rival Samsung is really going to the mat in its latest ad campaigns, pitting its Galaxy S3 against competition like the iPhone 5. But some of those Samsung ads have apparently backfired.
A recent Facebook ad, intended to position the Samsung Galaxy S3 favorably as the device that consumers would want to take with them to a desert island, has fallen victim to Apple fans and other Internet trolling, Tapscape reports.
The ad, which was posted to Samsung Mobile's official Facebook page on Sept. 6, asked prospective castaways which device they'd prefer to have in tow if marooned. Although the ad was a win for audience engagement -- drawing more than 45,000 "likes" and 15,000 comments by time of writing -- many who left their thoughts on the page sided with competitors.
While some users did state a preference for the Galaxy S3, BGR surmised that the Samsung Facebook ad backfired. Its analysis of the 50 most recent Facebook comments on the ad (as of its post's press time, Sept. 18) revealed that 40 users would rather tote an iPhone, and that one preferred an iPad.
While the trend toward Apple products continues today, other users made flippant suggestions such as an "electric boat," as well as an "electric toothbrush" and a "satellite phone to call for rescue."
AllThingsD's Ina Fried quipped that this contrarian behavior might have been anticipated by anyone who had used the Internet for "longer than a week or so."
"As you would think corporate social [media] specialists would have learned, the masses tend to go off script," Fried wrote.
The Wall Street Journal also reported on a lack of quality -- or at least, desirable -- engagement from social media, citing the epic snark that commenters heaped on a question posed on the Facebook page of the Federal Reserve Bank of San Francisco.
This isn't the first Samsung ad to backfire recently. Earlier this week, iFanboys flamed the Samsung print ad "It Doesn't Take A Genius," with some producing retorts.
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This is most the obvious and the most packed with irony, given that Apple is <a href="http://www.huffingtonpost.com/2012/08/24/apple-samsung-lawsuit-verdict_n_1829268.html?1345857263&utm_hp_ref=technology" target="_hplink">suing</a> Samsung in every country it can. The new, larger iPhone -- with a 4-inch display vs. the 3.5-inch display on all older models -- is closer in size to the 4.8-inch span on the Galaxy S III's screen. Was Apple's decision to up the iPhone's screen real estate a response to the popularity of Samsung's plus-sized and popular handsets?
Google, which makes the operating system the Galaxy smartphones run on, is also embroiled in spat with the iPhone maker. Apple snidely decided to make <a href="http://www.huffingtonpost.com/2012/06/11/apple-debuts-maps-app_n_1587726.html" target="_hplink">its own map app for iOS 6</a>, which ships on the iPhone 5; Google Maps won't be preloaded onto iOS 6 devices. (Users can still go to the App Store and download it themselves.) Apple touts Maps as being <a href="http://www.apple.com/iphone/features/" target="_hplink">smooth and responsive,"</a> implying that Google Maps left something to be desired.
HTC And Nokia
So the new iPhone can take panoramic photographs, huh? Where have we seen that before? Oh right: Both HTC and Nokia smartphones. Nokia's new Lumia 920 comes with a camera setting that lets users <a href="http://reviews.cnet.com/8301-19512_7-57510802-233/iphone-5-vs-galaxy-s3-vs-lumia-920-by-the-numbers/" target="_hplink">create panorama shots of their surroundings</a>; HTC Windows Phones have come with a similar tool into the camera software "for some time now," <a href="http://www.pocket-lint.com/news/44983/nokia-creative-studio-for-windows-phone" target="_hplink">according to Pocket-lint</a>. (Image courtesy of Apple.)
Another nifty photo-related feature of the iPhone 5 is the ability to seamlessly share pictures with your friends. "The Shared Photo Streams feature is arguably the most practical addition, since previously sharing photos by email limited users to sending 5 photos at a time," <a href="http://techcrunch.com/2012/09/12/apple-shows-off-panoramic-photos-better-photo-sharing-in-new-iphone/" target="_hplink">explains TechCrunch</a>. "MMS'ing photos is also not ideal." But text and email's limitations haven't stopped iPhone users from sharing photos. Instagram didn't get to 100 million users by being a bad alternative for publishing mobile pics. There are also plenty of photo-sharing app out there, with smaller but devoted user bases than Instagram's. (Photo courtesy of <a href="http://www.engadget.com/2012/09/12/iphone-5-hands-on-video-details/" target="_hplink">Engadget</a>)