You try mapping the world.

That's the gist of Apple's response to frustrated users befuddled by the error-prone new Apple Maps app that has replaced Google Maps on the iPhone.

Since Apple released its updated iOS 6 software earlier this week, the web has been buzzing with complaints from users around the world who are pointing out inconsistencies and errors with Apple Maps, which has mislabeled major cities, erased entire towns, shows airports where there are none, and doesn't provide transit directions.

Apple PR's answer to those complaints: Hold tight, we're making it better. Oh, and you'd be doing us a big favor if you could just keep using it a bit more, even if that means getting lost now and then, or having to revert to those foldable paper map things (they're making a comeback!).

"We launched this new map service knowing it is a major initiative and that we are just getting started with it," an Apple spokeswoman said, according to Mashable. "Maps is a cloud-based solution and the more people use it, the better it will get. We appreciate all of the customer feedback and are working hard to make the customer experience even better."

The problem is while Apple may be "just getting started" with maps, users were "just getting started" with maps years ago. We've been going steady with them for a while now, and by now we expect them to work and we miss them dearly when they don't.

The danger for Apple is even if Maps does improve, it remains to be seen whether people will trust it enough to use it for something as important as figuring out where to go. As I wrote here yesterday, the very first address I searched on Apple Maps -- "770 Broadway, New York, NY" -- turned up the wrong result. Apple directed me to a building in Bayonne, New Jersey, even though I was in Manhattan and had specifically asked for a New York City address. I still can't get Apple Maps to place the office building in Manhattan.

If we can't trust Apple Maps to take us to places we do know, how will we ever trust it to take us places we don't know? A negative experience early on, whether it's receiving poor directions or being unable to find a location you know exists (like, say, Berlin), won't endear anyone to the service.

As BuzzFeed points out, Apple looks like it's urgently trying to staff up: there are some dozen positions open for Maps software engineers.

Google, which held a press conference earlier this year to demonstrate the resources and time that had gone to building Google Maps over a seven year period, must be thrilled, but has so far stayed mum.

Struggling Nokia, on the other hand, is taking advantage of Apple's misery to tout its own offerings.

“Unlike our competitors, which are financing their location assets with advertising or licensing mapping content from third parties, we completely own, build and distribute mapping content, platform and apps,” Nokia wrote in a blog post. “In other words, we truly understand that maps and location-based apps must be accurate, provide the best quality and be accessible basically anywhere. That’s been standard practice at Nokia for the past six years, and we also understand that ‘pretty isn’t enough.”

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  • Trippy

    ‏<a href="https://twitter.com/jsjohnst/status/248777036586434561" target="_hplink">@jsjohnst</a> tweeted it best: "Doing LSD was one of the most important things I've done in my life." --Steve Jobs From: ‏<a href="https://twitter.com/jsjohnst/status/248777036586434561" target="_hplink">@jsjohnst</a>

  • Bird's Eye View

    The Statue of Liberty is looking a little... flat. From: <a href="https://twitter.com/davidgustav/status/248501912780034049/photo/1" target="_hplink">@davidgustav </a>

  • The 'Piccadilly Circus Massacre'

    Well... at least it kind of looks like art? Form: <a href="https://twitter.com/Reggington/status/248769785985376257/photo/1" target="_hplink">@Reggington</a>

  • Close!

    But no cigar. From: <a href="http://theamazingios6maps.tumblr.com/post/31933298818/close" target="_hplink">The Amazing iOS 6 Maps</a>

  • Satellite Deficiency

    If you squint, you can <em>almost</em> see... no, nevermind. From: <a href="http://theamazingios6maps.tumblr.com/post/31926970760/my-university-just-doesnt-exist-sam" target="_hplink">The Amazing iOS 6 Maps</a>

  • Cloudy With A Chance Of No Direction

    <em>Definitely</em> helpful. From: <a href="http://theamazingios6maps.tumblr.com/post/31921226163" target="_hplink">The Amazing iOS 6 Maps</a>

  • The Brooklyn Bridge Is Falling Down, Falling Down

    @fromedome calls this "#ios6pocalypse," and we agree. From: <a href="https://twitter.com/fromedome" target="_hplink">@fromedome</a>

  • Only An Island Away

    According to Apple Maps, the city of Hong Kong is not actually on Hong Kong Island (because that makes sense...). From: <a href="http://www.ausbt.com.au/6-reasons-travellers-should-be-wary-of-apple-maps-in-ios-6" target="_hplink">Australian Business Traveller</a>

  • Where's The Train?

    London's Paddington Station no longer exist. From: <a href="http://www.ausbt.com.au/6-reasons-travellers-should-be-wary-of-apple-maps-in-ios-6" target="_hplink">Australian Business Traveller</a>

  • Boston's Melting

    Maybe Apple's just giving us a glimpse of what Boston will be like after global warming. From: <a href="http://theamazingios6maps.tumblr.com/post/31923394035/i-93-at-the-zakim-bridge-in-boston-never-knew-it " target="_hplink">The Amazing IOS 6 Maps</a>

  • Wherever You Are..

    ..is obviously not importnat. From: <a href="http://theamazingios6maps.tumblr.com/" target="_hplink">The Amazing iOS 6 Maps </a>

  • Woolworths Is Back In Business!

    Wait, no? Apple Maps, you disappoint grandmothers everywhere... From: <a href="http://theamazingios6maps.tumblr.com/post/31931119956/look-whos-back-in-business" target="_hplink">The Amazing iOS 6 Maps</a>

  • Duplicated Diaoyu Islands?

    One for China, and one for Japan. From: <a href="https://twitter.com/samuel_wade/status/248710189820280832" target="_hplink">@samuel_wade</a>

  • Dear Tourist, Good Luck

    Don't even try searching for a location in Japan, as the country's data seems to be widely unavailable. From: <a href="http://www.phonearena.com/news/10-fails-found-in-Apple-Maps_id34699#8-" target="_hplink">Phone Arena</a>

  • Did The Sears (Willis) Tower Shrink?

    Nope, the buildings of Chicago (and other cities) are just mislabeled. #NBD From: <a href="http://www.phonearena.com/news/10-fails-found-in-Apple-Maps_id34699#5-" target="_hplink">Phone Arena </a>

  • Spelling Fail

    The capital of Ukraine can be spelled Kiev or Kyiv... but definitely not Kylv. From: <a href="http://www.phonearena.com/news/10-fails-found-in-Apple-Maps_id34699#3-" target="_hplink">Phone Arena </a>

  • To Be, Or Not To Be?

    Shakespeare's birthplace Stratford Upon Avon will <em>not</em> be, as Apple Maps has completely erased this town. From: <a href="http://www.huffingtonpost.co.uk/2012/09/20/apples-ios-6-maps-app-fails_n_1899603.html" target="_hplink">Huffington Post UK</a>

  • Lost Apple Store

    In Australia, one Sydney Apple Store is listed on the wrong side of the road. Compared to other Apple Maps mistakes, this isn't too big of a deal -- but c'mon, it's the Apple Store. From: <a href="http://www.huffingtonpost.co.uk/2012/09/20/apples-ios-6-maps-app-fails_n_1899603.html#slide=1546612" target="_hplink">Huffington Post UK </a>

  • London's Lookin' Good...No It's Not

    "What a crock of shit," <a href="https://twitter.com/loopingstar?tw_i=248501412332437504&tw_e=screenname&tw_p=tweetembed" target="_hplink">@loopingstar</a> says of his blurry hometown's new map. From: <a href="https://twitter.com/loopingstar/status/248501412332437504" target="_hplink">@loopingstar</a>

  • Brooklyn Bridge a shadow of its former self

    <a href="http://www.huffingtonpost.com/social/lynnfoss126"><img style="float:left;padding-right:6px !important;" src="http://s.huffpost.com/images/profile/user_placeholder.gif" /></a><a href="http://www.huffingtonpost.com/social/lynnfoss126">lynnfoss126</a>:<br />

  • LondonEye

    <a href="http://www.huffingtonpost.com/social/anishpc"><img style="float:left;padding-right:6px !important;" src="http://images.huffingtonpost.com/twitter_profile_img/3935874.png" /></a><a href="http://www.huffingtonpost.com/social/anishpc">anishpc</a>:<br />London Eye Capsules?

  • University of Utah Golf Course?

    <a href="http://www.huffingtonpost.com/social/kudzudog"><img style="float:left;padding-right:6px !important;" src="http://s.huffpost.com/images/profile/user_placeholder.gif" /></a><a href="http://www.huffingtonpost.com/social/kudzudog">kudzudog</a>:<br />I suppose I could go here to work on my "pitch" shot.

  • Another Glitch in the Apple Map App - Can't locate Frisco, Texas!

    <a href="http://www.huffingtonpost.com/social/principessadrit"><img style="float:left;padding-right:6px !important;" src="http://images.huffingtonpost.com/twitter_profile_img/2576114.png" /></a><a href="http://www.huffingtonpost.com/social/principessadrit">principessadrit</a>:<br />

  • Ghost Races

    <a href="http://www.huffingtonpost.com/social/DefineReality"><img style="float:left;padding-right:6px !important;" src="http://s.huffpost.com/images/profile/user_placeholder.gif" /></a><a href="http://www.huffingtonpost.com/social/DefineReality">DefineReality</a>:<br />This track hasn't existed since 1992 when the property was sold to Boeing.

  • EIFFEL TOWER ACCORDING TO APPLE MAPS

    <a href="http://www.huffingtonpost.com/social/larincon"><img style="float:left;padding-right:6px !important;" src="http://s.huffpost.com/images/profile/user_placeholder.gif" /></a><a href="http://www.huffingtonpost.com/social/larincon">larincon</a>:<br />yoga time?