09/21/2012 01:33 pm ET

How Presidential Candidates Begged Women For Their Votes In The 1950s

1. By telling women that they're "doing a lot of thinking about a lot of important things."

And also informing them that they're capable of swinging the election. In this 1956 spot for Eisenhower's re-election, Republican women say they're voting for Eisenhower because he's "god-fearing," "sincere," and "big man."

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