Two pranksters from website iPhone5.nl superglued an iPhone 5 facedown onto a street in the middle of Leidseplein, a busy square in the center of Amsterdam, Yahoo! News reports. They positioned a hidden camera to capture the reactions, and needless to say, the results were hilarious.
Passersby who fell for the iPhone 5 prank attempted to snatch the device off the ground in a variety of ways. Some tried to pull at the phone before realizing it was glued to the street; others attempted to inconspicuously grab the phone without anyone seeing; and a few even got aggressive and began kicking and stomping on the device. Of course, others played along and took photos with the superglued phone.
The prank was not complete without a bit of self-promotion, however. The folks over at iPhone5.nl wrote on the sidewalk in chalk "order @ iphone.nl."
As of Tuesday morning, the iPhone 5 prank had more than 1.2 million views on YouTube.
Read more about the iPhone 5 here.