Hopefully, the citizens of Chicago are not quite as dependent on Derrick Rose as this latest Adidas commercial makes it seem.
In its latest ad in a campaign featuring the injured Bulls star, Chicagoans are shown as having stopped in their tracks when the 2011 NBA MVP went down with a torn ACL during the 2012 NBA Playoffs. Amidst images of his ongoing rehab, however, life comes back into the Windy City.
Whether or not you reside in Chicago or root for the Bulls, this dramatic spot should get you amped for the upcoming NBA season. As far as getting excited about #thereturn of Rose, don't get too ahead of yourself. He will likely miss much of the 2012-2013 season as the rehabilitation process for such an injury is generally 8-12 months.
Even if this video may be setting up unreasonable expectations for Rose's return, as Sports Grid suggests, it's hard to argue that it's not a strong promotional tool.
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Even Rose got all choked up at a recent product unveiling while watching a previous ad in the series.