Yes, this photo, which went viral after appearing on message boards earlier this week, depicts a child in diapers hoisted over a keg by a man in an ASU T-shirt in what is either an incredibly premature rite of passage or a joke now blown out of proportion.

Surprise! ABC Phoenix reports that local residents are outraged. The KNXV news anchors weighed in as well, calling the photo "totally tasteless" and saying that a child shouldn't even be at a tailgate party.

UPDATE: Oct 6. -- In a statement released to The Huffington Post, Arizona State Police confirmed that their investigation has concluded:

The Arizona State University Police have investigated the baby in the “tailgating” photo and have learned that the photo was a staged shot. The baby was not given beer and there is no evidence that a crime occurred.

Previously:

An ASU student who was reportedly disgusted about the circumstances is said to have taken the photo and submitted it to the TheDirty.com, according to Fox News.

An attorney for the child's parents told KTVK that the photo was staged, but authorities are taking it seriously. ASU released this statement about the image:

ASU Police are looking into the posted photo. It’s not clear if this is a joke or an actual event that occurred. Police are contacting the website that displayed the photo to see if they can determine who posted it.

ASU has a reputation as a hard-drinking school, allegedly stemming from a 1987 article in Playboy that ranked it third in the nation for partying.

That reputation remained in 2011, but not without consequences. Alcohol was involved in the October 2011 drowning of an ASU student.

See this year's party school list from Playboy below.

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  • University of Virginia

  • University of Southern California - LA

  • University of Florida - Gainesville

    Still the SEC's sun and fun capital.

  • University of Texas - Austin

  • University of Wisconsin - Madison

  • University of Georgia

  • Vanderbilt University

  • Tulane University

  • Texas Christian University

    TCU Horned Frogs fans cheer during a game against Virginia Cavaliers at Amon G. Carter Stadium on September 22, 2012 in Fort Worth, Texas. (Photo by Ronald Martinez/Getty Images)

  • Ohio State

    Ohio State fans cheer on the team at USC.