Huffpost Technology

Lumia 900, 800 Prices Cut As Nokia Prepares To Sell Newer Models

Posted: Updated:
LUMIA 900 800 PRICES NOKIA
NEW YORK, NY - APRIL 06: General view of atmosphere as Times Square was brought to a standstill on April 6, 2012 as Nicki Minaj teamed up with Nokia to perform live for the launch of the Nokia Lumia 900 with Windows Phone in North America, in New York City. Tens of thousands of people watched Nicki perform a medley of her hits before a prominent Times Square building was turned into a living, breathing entity in time to the unique Nokia Lumia 900 remix of her hit single ‘Starships’. The buil | Getty Images


HELSINKI (Reuters) - Struggling phone maker Nokia has knocked 10-15 percent off the prices of two of its top of the range smartphones, hoping to boost sales before newer models arrive in markets in November.

Nokia has cut the price of the Lumia 800 by around 15 percent and the Lumia 900 by 10 percent in Europe, according to device pricing data compiled by British research firm CCS Insight. Nokia declined to comment.

Earlier this month, Nokia launched Lumia 820 and 920, which many see as crucial for the Finnish company's survival. But the newest models will only go on sale in November, leaving the company's sales team struggling with older smartphone models for over a month.

Nokia had already slashed the price of the Lumia 800 by around 15 percent earlier this month and made smaller cuts for its other Lumia models.

Once the world's biggest mobile phone maker, Nokia fell behind rivals in smartphones and has racked up more than 3 billion euros ($3.86 billion) in operating losses in the last 18 months.

In early 2011, it bet its future on Microsoft's Windows Phone software. Windows accounts for only around 3 percent of global smartphones, while Google's Android platform controls two-thirds of sales and Apple has around a quarter.

Competitive pricing is considered crucial for Nokia to lure back customers, even though pricing does not seem to be an issue for rival Apple. In Belgium, for example, more than 10,000 people have pre-registered for the latest iPhone even before a local price has been set.

(Reporting by Tarmo Virki; Editing by Jane Merriman)

Earlier on HuffPost:

Close
Top 9 Tech CEOs 2011
of
Share
Tweet
Advertisement
Share this
close
Current Slide

Suggest a correction

Around the Web

Amazon.com: Nokia Lumia 800 black 16GB -FACTORY UNLOCKED ...

Nokia cutting the prices of Lumia 900 and 800 in anticipation of next ...

Nokia LUMIA 800 vs Nokia Lumia 900 in Smartphones

Nokia Lumia 800 - 16GB - Black (Unlocked) Smartphone - eBay

Lumia 900 (LTE) vs. Lumia 800 vs. One X vs. One S vs ... - The Verge

Nokia Lumia 900 - Wikipedia, the free encyclopedia

Nokia cuts Lumia 800, Lumia 900 prices before new models arrive ...

Nokia Lumia 900 vs Nokia LUMIA 800 in Smartphones

Nokia cuts Lumia 900 price in half to $50 - Computerworld

Nokia Lumia 800, 900 Prices Reduced, Lumia 820, 920 Get EU Prices

From Our Partners