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Lumia 900, 800 Prices Cut As Nokia Prepares To Sell Newer Models

Nokia's Cutting Phone Prices
Reuters
NEW YORK, NY - APRIL 06: General view of atmosphere as Times Square was brought to a standstill on April 6, 2012 as Nicki Minaj teamed up with Nokia to perform live for the launch of the Nokia Lumia 900 with Windows Phone in North America, in New York City. Tens of thousands of people watched Nicki perform a medley of her hits before a prominent Times Square building was turned into a living, breathing entity in time to the unique Nokia Lumia 900 remix of her hit single ‘Starships’. The building appeared to fill with water before a 60ft waterfall was seen to cascade down the side of the building. The reaction of the crowd was shown on nine massive electronic screens around the famous square making it one of the biggest LED displays ever seen and will be used in the video of Nicki’s new Nokia Lumia 900 remix of ‘Starships’. The singer said: “When Nokia came to me with the idea to make a building come alive and to perform in Times Square in front of my fans to celebrate the launch of the Nokia Lumia 900 there was only ever one answer. To see the idea on paper was amazing but to see it for real blew me away. It brought Times Square to a standstill. The absolute bonus for me is that my fans, who have been so loyal to me, are now part of the video for the Starships Nokia remix. Performing in my home town of NYC the same week as the release of my new album, Pink Friday: Roman Reloaded is amazing and it really is a dream come true.” The Nokia Lumia 900 will be available in unique and eye-catching cyan blue and a matte black with a new high-gloss white version on sale later this month. To watch more of the amazing event go to www.facebook.com/nokiaus (Photo by Thos Robinson/Getty Images for Nokia)
NEW YORK, NY - APRIL 06: General view of atmosphere as Times Square was brought to a standstill on April 6, 2012 as Nicki Minaj teamed up with Nokia to perform live for the launch of the Nokia Lumia 900 with Windows Phone in North America, in New York City. Tens of thousands of people watched Nicki perform a medley of her hits before a prominent Times Square building was turned into a living, breathing entity in time to the unique Nokia Lumia 900 remix of her hit single ‘Starships’. The building appeared to fill with water before a 60ft waterfall was seen to cascade down the side of the building. The reaction of the crowd was shown on nine massive electronic screens around the famous square making it one of the biggest LED displays ever seen and will be used in the video of Nicki’s new Nokia Lumia 900 remix of ‘Starships’. The singer said: “When Nokia came to me with the idea to make a building come alive and to perform in Times Square in front of my fans to celebrate the launch of the Nokia Lumia 900 there was only ever one answer. To see the idea on paper was amazing but to see it for real blew me away. It brought Times Square to a standstill. The absolute bonus for me is that my fans, who have been so loyal to me, are now part of the video for the Starships Nokia remix. Performing in my home town of NYC the same week as the release of my new album, Pink Friday: Roman Reloaded is amazing and it really is a dream come true.” The Nokia Lumia 900 will be available in unique and eye-catching cyan blue and a matte black with a new high-gloss white version on sale later this month. To watch more of the amazing event go to www.facebook.com/nokiaus (Photo by Thos Robinson/Getty Images for Nokia)

HELSINKI (Reuters) - Struggling phone maker Nokia has knocked 10-15 percent off the prices of two of its top of the range smartphones, hoping to boost sales before newer models arrive in markets in November.

Nokia has cut the price of the Lumia 800 by around 15 percent and the Lumia 900 by 10 percent in Europe, according to device pricing data compiled by British research firm CCS Insight. Nokia declined to comment.

Earlier this month, Nokia launched Lumia 820 and 920, which many see as crucial for the Finnish company's survival. But the newest models will only go on sale in November, leaving the company's sales team struggling with older smartphone models for over a month.

Nokia had already slashed the price of the Lumia 800 by around 15 percent earlier this month and made smaller cuts for its other Lumia models.

Once the world's biggest mobile phone maker, Nokia fell behind rivals in smartphones and has racked up more than 3 billion euros ($3.86 billion) in operating losses in the last 18 months.

In early 2011, it bet its future on Microsoft's Windows Phone software. Windows accounts for only around 3 percent of global smartphones, while Google's Android platform controls two-thirds of sales and Apple has around a quarter.

Competitive pricing is considered crucial for Nokia to lure back customers, even though pricing does not seem to be an issue for rival Apple. In Belgium, for example, more than 10,000 people have pre-registered for the latest iPhone even before a local price has been set.

(Reporting by Tarmo Virki; Editing by Jane Merriman)

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