Before today, many people might never have heard of the rapper Machine Gun Kelly. In fact, some might not have even heard of Microsoft stores. But following what might prove to be an expensive debacle at an Atlanta, Ga., mall, chances are that the two entities will be forever linked, albeit in the footnotes of tech retail history.
Machine Gun Kelly played a raucous gig at the Microsoft store at Lenox Square Mall on Friday, but organizers got way more than they bargained for. During his performance of "Hold On (Shut up)," MGK hopped up on display tables that had several laptop computers on them and began stomping around and swearing.
Warning: Strong language follows.
"Fuck these computers and shit. MGK's in this bitch," the rapper says in the video below. While the behavior is nothing surprising at a rap show, it appears that the Microsoft store wasn't prepared for it.
In videos of the incident, which were shot from several different angles, the 22-year-old rapper, whose real name is Richard Colson Baker, can be seen tossing a promotional sign and drawing the ire of Microsoft store employees. A camera even captured the rapper flipping off a woman in the crowd. All Hip Hop reports that MGK "[stomped] on at least five computers" before staff cut his music.
On his Twitter account, Machine Gun Kelly claimed to have been kicked out of the store by police.
This isn't the first incident involving rappers and computers to make news recently. In September, rapper DMX was filmed allegedly using Google on a laptop for the first time. In a humorous viral video, the agitated rapper complained that the laptop's Web browser has "too much stuff."
WATCH: (Warning: Contains explicit gestures and language)
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Kin 1 and Kin 2
The <a href="http://www.huffingtonpost.com/2010/07/01/microsoft-kin-dead-micros_n_631439.html" target="_hplink">Microsoft Kin</a> smartphones debuted in April 2010. Marketed for teens, the devices were priced at $50 for the Kin 1, $100 for the Kin 2. Less appealing were Verizon's $70-per-month subscription plans, as were early reviews calling the devices "<a href="http://www.huffingtonpost.com/2010/05/13/microsoft-kin-review-phot_n_574697.html" target="_hplink">not smart enough</a>" and "<a href="http://dvice.com/archives/2010/04/why-microsoft-k.php" target="_hplink">downright ugly</a>." In June, Microsoft pulled the plug on the Kin family and focused exclusively on Windows Phone 7.
Launched in 2004, the Smart Personal Objects Technology (SPOT) watches connected to Microsoft's FM radio-based network (MSN Direct) and delivered weather reports, news snippets, stocks and sports scores to users. <a href="http://news.cnet.com/8301-17938_105-9927213-1.html" target="_hplink">Writes</a> CNET, "Microsoft put a lot of money behind the Smart Watch and partnered up with Fossil, Suunto, Swatch, and even Tissot, which produced a high-end, touch-screen model that cost $800." Critics and consumers were not buying it, though. <em>Washington Post</em> reviewer Rob Pegoraro tested a $300 Suunto model and <a href="http://voices.washingtonpost.com/fasterforward/2008/04/microsofts_spot_watch_winds_do.html" target="_hplink">wrote</a> the following: "[It was] too big, too ugly, too useless, too expensive (especially with a $9.95/month subscription charge for Microsoft's MSN Direct data service)." The devices were discontinued in 2008.
The <a href="http://www.huffingtonpost.com/2010/04/29/microsoft-courier-cancele_n_557493.html" target="_hplink">Courier Tablet</a>, leaked in 2009, was expected to be announced shortly before the iPad's debut in January 2010. According to rumors, the device would have featured two seven-inch screens that folded shut. However, this innovative twist on the tablet PC never saw the light of day. Microsoft instead unveiled a comparatively "<a href="http://www.huffingtonpost.com/2010/01/07/hp-slate-tablet-microsoft_n_414364.html" target="_hplink">underwhelming</a>" single-panel tablet device called the <a href="http://www.huffingtonpost.com/2010/01/07/hp-slate-tablet-microsoft_n_414364.html" target="_hplink">HP Slate</a>, which PCWorld called "<a href="http://www.pcworld.com/businesscenter/article/186247/hp_slate_lowers_the_bar_for_apples_tablet_pc.html#tk.mod_rel" target="_hplink">a mediocre device</a>" and "<a href="http://www.pcworld.com/article/186172/why_the_microsofthp_tablet_is_a_big_disappointment.html" target="_hplink">a big disappointment</a>." By late April, both the Courier Tablet project and the HP Slate were tabled. <blockquote><strong>UPDATE:</strong> A post written for the official Microsoft Blog in 2010 clarified that the Courier "project" was <a href="http://blogs.technet.com/b/microsoft_blog/archive/2010/04/29/speculation-about-the-courier-project.aspx" target="_hplink">never an official Microsoft product</a>. The statement read: "<em>At any given time, across any of our business groups, there are new ideas being investigated, tested, and incubated. It's in Microsoft's DNA to continually develop and incubate new technologies to foster productivity and creativity. The 'Courier' project is an example of this type of effort and its technologies will be evaluated for use in future Microsoft offerings</em>." The HP Slate was the result of a partnership between Microsoft and Hewett-Packard.</blockquote>
Windows Ultra-Mobile PC
The first hand-held devices built on Microsoft's unique Ultra-Mobile PC platform launched to ample buzz in 2006. This new class of powerful mini-devices, which accepted pen and touch input, never caught on. The first U.S. release, the Samsung Q1, received <a href="http://www.pcworld.com/article/125919/mobile_computing_ultra_mobile_pc_update.html" target="_hplink">poor reviews</a> because of its hefty price tag ($1,099), buggy software, and odd keyboard design. Other releases suffered similarly.
Microsoft's answer to the iPod hasn't had a good run. The Zune's share of the mp3 player market peaked at 10%, slumping to 2% in 2009, according to <a href="http://www.investorplace.com/34097/microsoft-kills-zune-mp3-player-smartphones-windows-phone-7/" target="_hplink">Investor Place.</a> <a href="http://www.bloomberg.com/news/2011-03-14/microsoft-said-to-stop-releasing-new-zune-models-as-demand-ebbs.html" target="_hplink">Bloomberg</a> reported that Microsoft would be killing off its music player due to "tepid demand" and cease releasing new models, though it would continue developing the Zune software. <blockquote><strong>UPDATE:</strong> <a href="http://zune.net/en-US/products/software/download/default.htm" target="_hplink">Microsoft announced on October 3</a> that it "will no longer be producing Zune players."</blockquote>
Microsoft's MSN TV (aka WebTV) was a service that allowed users to access the Internet via their televisions. The product, which may have been ahead of its time, was ultimately a flop, failing to attract more than 1 million subscribers. The <a href="http://cachef.ft.com/cms/s/0/a20ccd80-d16e-11df-96d1-00144feabdc0,s01=1.html#axzz1GxNEJiL8" target="_hplink">Financial Times</a> wrote of Microsoft's efforts, "Surfing the TV on a keyboard and web browser sounds about as enticing as pushing a rickety shopping cart across the plush carpet of a designer boutique."