FTC Chairman: Advertisers Backing Away From 'Do Not Track' Pledge

FTC Chairman: Advertisers Backing Away From 'Do Not Track' Pledge
WASHINGTON, DC - FEBRUARY 23: Federal Trade Commission Chairman Jon Leibowitz speaks at a White House event highlighting information economy and privacy February 23, 2012 in Washington, DC. The White House today announced a 'bill of rights' which would give consumers increased online privacy protection and could eventually give the government increased powers to police online based corporations. (Photo by Win McNamee/Getty Images)
WASHINGTON, DC - FEBRUARY 23: Federal Trade Commission Chairman Jon Leibowitz speaks at a White House event highlighting information economy and privacy February 23, 2012 in Washington, DC. The White House today announced a 'bill of rights' which would give consumers increased online privacy protection and could eventually give the government increased powers to police online based corporations. (Photo by Win McNamee/Getty Images)

In February, the online advertising industry declared that it would agree to honor "Do Not Track" options in Web browsers by the end of the year- a reversal of its previous opposition to the anti-tracking effort.

Now, that year-end goal - announced with much fanfare at the White House - is looking less likely. Federal Trade Commission Chairman Jon Leibowitz said in an interview with The Wall Street Journal that the industry "appears to be backing off from its commitments."

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