A little more than a hundred years ago, a pair of brothers invented the food guide. It was an inadvertent invention. What they thought they’d done was compile a directory of places in France where you could grab a baguette and a bed for the night while some rural blacksmith or farrier tried to mend your broken-down Boitel, Motobloc, Otto, or Lacoste & Battmann. The brothers, Édouard and André Michelin, made pneumatic tires and were staring down the road at the biggest blue-sky start-up industry of the new century.
Michelin, Get Out of the Kitchen!