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10/04/2012 05:27 pm ET Updated Oct 05, 2012

Doorless Refrigerator Wall By Electrolux Design Lab Finalist Ben de la Roche (PHOTOS)

Hey, here's a way to subtract a step between you and the beer: a refrigerator that has no door.

Ben de la Roche has designed a doorless refrigerator wall for the Electrolux Design Lab 2012 contest that allows you to store your food and drinks by pressing them into the unit.

ben de la roche

This innovative concept uses less power when fewer items are stored inside it and completely stops running when it’s empty. A pretty eco-friendly design, eh?

Well, the judges of the contest thought so, and now the 21-year-old student from Massey’s College of Creative Arts is one of 10 finalist who will present his refrigerator on October 25 in Milan.

Click through our slideshow to see other extreme refrigerator designs.

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Cool Refrigerators
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Cool Refrigerators

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