When Republican presidential candidate Mitt Romney attacked President Barack Obama during last night’s debate for creating an environment in the U.S. that’s hostile towards entrepreneurs, the president responded by touting his 18 small business tax cuts.

“So at the same time that my tax plan has already lowered taxes for 98 percent of families, I also lowered taxes for small businesses 18 times,” Obama said. “And what I want to do is continue the tax rate -- the tax cuts that we put into place for small businesses and families.”

Meanwhile, business owners across the nation who haven’t seen their tax rates budge in the last fours scratched their heads. Some of those “tax cuts” that Obama mentioned weren’t really tax cuts at all. Rather, as The New York Times recently reported, they were incentives. In other words, small businesses had to spend money -- on health insurance, a new employee, or new equipment -- in order to see any savings.

CNN Money also pounced on Obama’s claim, reporting that the majority of Obama's small business provisions were temporary. “If extensions and expansions aren’t double counted, the list comes out to 14 tax breaks, and only five are still around.”

Romney and Obama both made repeated attempts last night to paint their policies as small-business friendly, mentioning the phrase "small business" a combined 29 times. Yet there were some facts about Main Street that they conveniently left out, and which suggest that small firms don't create as many jobs or employ as many Americans as the candidates have said.

Still, as long as voters associate small business interests with the interests of middle-class Americans, candidates will continue to treat small business advocacy like the modern-day equivalent of kissing a baby.

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  • Hermain Cain and the Dead Small Business Rabbit

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  • John Kerry's Cheesesteak Order

    Pat's King Of Steaks in Philadelphia is famous along with rival Geno's Steaks for strict ordering rules, complete with commandments on their window that read "If you make a mistake, don't panic, just go to the back of the line and start over." John Kerry should have paid closer attention. During a July 2009 visit, <a href="http://www.philly.com/philly/restaurants/Photo_oop_Kerry_eats_a_cheesesteak_hoagie__with_Swiss.html" target="_hplink">Kerry ordered Swiss cheese on his cheesesteak</a> which isn't an option at Pat's, where cheez whiz, Provolone and American are offered. Pat's claimed that if Kerry were elected, Swiss would be added to the menu. We know how that worked out.

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  • Romney's Lemonade Gaffe

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