After a significant bump in recent rounds of polling, GOP presidential candidate Mitt Romney turned to a popular television show for his campaign's optimistic new slogan.
"Clear eyes, full heart, can't lose," Romney said in Iowa on Tuesday, referencing the famous tagline of NBC's "Friday Night Lights," a show about football at a fictional high school in West Texas. While he's invoked the quote on the trail before, Romney has now also featured the phrase prominently on his Facebook page and campaign website.
Buzz Bissinger, author of the original non-fiction book that inspired a movie and then the hit TV show, is apparently feeling the Romney momentum as well. He endorsed the former Massachusetts governor on Monday, even though it appears President Barack Obama's campaign was first to pick up the "clear eyes, full heart" mantra.
With popular taglines now being wrapped into official presidential campaigns, what's next? Below are some other options the candidates could adopt as they head toward Election Day. Vote on our choices and give us your own suggestions in the comments below.