Let's hope this doesn't catch on.

As the above video's description explains, reverse high heels are an effort to "explore what lies beyond perfection."

To that end, we see a lady walking around in reverse high heels, seemingly doing her best to keep from grimacing.

Though the description asserts that these heels challenge beauty ideals by "...inflicting an unexpected new beauty standard," Buzzfeed insists that "all it looks like they're inflicting is pain on that poor model."

Fashionably Geek reports the shoes are the work of artist Leanie van der Vyver and shoemaker René van den Berg.

"Okay, clearly I am not artsy enough to get these shoes because they don’t look like anything other than a new and awkward from of torture," writes Fashionably Geek's Nicole Wakelin.

What do you make of these artsy kicks?

Also on HuffPost:

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    There's the hourglass figure -- and there's the beer-mug figure. This daring silhouette, shown in designer Thom Browne's fall 2011 showat Fashion Week in New York City.

  • God

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  • Skin

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  • Rice Bowl

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  • Dragon

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  • Gutsy

    Designer Betsey Johnson -- who showed her fall 2011 collection at the Theatre at Lincoln Center -- is known for her gutsy designs and boisterous attitude. Apparently, her models are too.

  • Comforter

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  • Jewelry

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  • Gold

    Figure skater Johnny Weir didn't win gold at the Olympics -- but he wore gold at Fashion Week. The famed skater walked the runway for Indashio at Metropolitan Pavilion in 2011.

  • Jungle

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  • Ice Bra

    The "Super Cool Bra" features built-in ice packs to help keep women cool during the summer.