Be funny, but don't look like you're trying to be funny.
Seems easy, right? It's not. In this extraordinarily informative video made by Comedy Central, the presidential candidates get a primer on how to reach a crucial demographic: the millennials. Apparently, they vote and have amazing BS detectors.
President Obama, Governor Romney: your path to success is right here, should you choose to accept it.
For more of the nitty gritty details -- i.e. numbers -- check out the full breakdown of Comedy Central's study of millennials.