We're at a loss for words of how to describe this new ad spot by France's Interprofessionnel de l'Économie Laitière, an organization that brings together leaders in the French dairy industry.
There's a monster that eats people. It likes cheese better. It's somewhat terrifying. However you slice it, this ad is certainly an odd way to sell cheese.
Watch the disconcerting video below, if you dare.
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