MEDIA
10/25/2012 03:36 pm ET

Cable News Is Leading Source For Campaign News: Pew

Cable news continues to reign as the leading source of campaign news for Americans.

The new Pew study released Thursday revealed that 41% of Americans regularly look to cable news networks to learn about the candidates or the campaign. That's up 5% from the primaries. Local news came in at a close second, with 38% tuning in to learn about the election.

The study, which surveyed 1,005 people, compared people's usage of various forms of TV, Internet, print, social media and radio. All the sources have seen their audiences for campaign news grow. 30% of respondents reported turning to print newspapers.

Late night comedy shows also had a strong showing, with 12% regularly getting their news from shows like "The Daily Show" and "Colbert Report." That should come as no surprise, considering that those two programs actually topped cable news in ratings among young viewers during the Republican National Convention.

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