Drew Barrymore For Walmart: Makeup Line In The Works, Reports Say: UPDATED

10/29/2012 08:27 am ET | Updated Dec 14, 2012
  • Ellie Krupnick Senior Editor of Viral Content and Strategy, The Huffington Post

Well this is a weird one. Women's Wear Daily is reporting that Drew Barrymore -- yes, that Drew Barrymore -- is launching a makeup collection with Walmart. Yeah, that Walmart.

While no one from Barrymore's team would confirm the news to WWD, the rumors go like this: Drew's stint as a Cover Girl is ending in January and her follow-up project is a full beauty collection to be sold exclusively at Walmart. While Drew has worked with CoverGirl since 2007, this will be her first time creating a makeup line all her own.

And for her first step into the business, Walmart is an interesting pick. WWD notes that it would be the first time the mega retailer has created its own beauty line "from scratch" (although they've done it before with clothing lines -- remember Miley Cyrus and Max Azria's Walmart collection?). As for Walmart's choice of Barrymore, Drew certainly has mass appeal to spare, not to mention experience shilling for eyeshadows and lipsticks. Yet we never took the bohemian actress for a Walmart shopper. But hey, if it's good enough for the Olsen twins...

Neither CoverGirl nor Barrymore would confirm the news to WWD. But stay tuned -- we bet we'll be seeing Drew's smiling face in a Walmart circular sometime soon. Read more at WWD.com.

UPDATE, 12/14/12: Looks like Barrymore is getting into the makeup game after all. The actress confirms to Women's Wear Daily that she is launching Flower, a color cosmetics line with prices ranging from $4.98 to $13.98 (including a BB cream). The collection will hit 1,509 Wal-Mart stores in January. "I don’t want to sit there and hope it works out. I want to be in the middle, in the mix, making sure it works out,” Drew told WWD.

See which other celebs have teamed with makeup brands:

Celebrities For Makeup Brands

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