If you're one of those people too hip to listen to "mainstream" radio, your FM dial is soon to get a noticeable change courtesy of The U.
The antenna for WVUM, the beloved campus radio station of the University of Miami, has finally received a much-needed upgrade that means a stronger signal and expanded viewership throughout greater Miami.
"This doesn't change much as far as how we operate, other than that we now have the honor of serving parts of the Broward County community in addition to the community here in Miami-Dade," remarked station news director and spokesman Hyan Freitas.
Prior to the increase, the station antenna atop UM's Hecht residential tower only reached as far as Downtown Miami and Kendall, becoming spotty in areas like Miami Beach and Wynwood.
The new signal now guarantees the "Voice of the University of Miami" will reach as far south as Florida City and as far north as Fort Lauderdale, adding an estimated 1.5 million listeners, according to The Miami Hurricane.
"Our signal strength is now more consistent than ever before, which in turn strengthens our ability to be the alternative voice not just for UM, but for Miami as a whole. We pride ourselves on that," Freitas continued.
WVUM began as a pirate campus radio station in 1967, first licensed and sanctioned by UM in 1968. It won last year's Woodie Award, given annually by MTVu to the nation's best college radio station.