For the first time since Prohibition, Jack Daniel's will offer a "white dog" whiskey -- a colorless, un-aged rye whiskey -- in U.S. stores next year.

Jack Daniels' master distiller Jeff Arnett described the whiskey's taste to The Spirits Business as spiced, natural and complex, adding that "as good as this new offering is -– it’s just a taste of what’s to come.” Arnett is likely hinting at Jack Daniels' speculated intention to release an aged rye expression.

Arnett went on to explain the significance of the new offering:

“Rye was the predominant form of whisky prior to prohibition in our country. It has a long history but afterwards people’s interest in rye went away and bourbon took over. We are producing a whiskey that’s more in the vain of bourbon today, but there’s no doubt it’s a different type of product. We don’t have to chase fads; as a brand we want to be very methodical and make sure we stick it out there.”

The "white dog" whiskey is a combination of 70 percent rye (19 percent above the legal minmum for a rye whiskey), 18 percent corn and 12 percent malted barley.

Serious Eats' Andrew Strenio managed to snag a sample of the whiskey and offers more insight into its taste:

The aroma if this unaged spirit is surprisingly sweet. There are loads of fresh fruit notes—banana, raspberry, cherry—and sweet honeyed grain. It's hard to spot the rye spice or the jagged edge that I've come to expect from other unaged whiskey offerings. Once you take a swig, it starts to skew a bit more dry, with the rye beginning to assert itself. But it's not the flavor profile you expect from an aged rye whiskey, rather, it's a grassy bite with a bit of spicy hay. The finish is scarily smooth, with a pleasant lingering of warmth and just enough alcohol to finish and carry off the spirit.

Strenio concludes that the liquor is "easily the best white whiskey [he has] tried in quite some time."

Also on HuffPost:

Loading Slideshow...
  • 5. Rokk Vodka

    <a href="http://www.rokkvodka.com/" target="_hplink">Rokk Vodka</a> is made with glacial water from Kallby, Sweden. The company has <a href="http://www.youtube.com/watch?v=cgLOYc48AZw&feature=player_embedded" target="_hplink">partnered with The Lonely Island</a> on ad spots as well -- the brand isn't afraid to get noticed. <strong>Marketer/Importer:</strong> Diageo <strong>2011 Volume:</strong> 200 <strong>Percent Change:</strong> 122.2%

  • 4. Fireball Cinnamon Whisky

    Fireball has been around only <a href="http://www.huffingtonpost.com/2012/02/15/fireball-sinfire_n_1279010.html" target="_hplink">since 2007</a> in the U.S. but apparently people like their whisky with a tinge of sweetness. Or maybe they just like the slogan: "<a href="http://www.fireballwhisky.com/story/" target="_hplink">Tastes Like Heaven, Burns Like Hell</a>." <strong>Marketer/Importer:</strong> Sazerac <strong>2011 Volume:</strong> 180 <strong>Percent Change:</strong> 157.1%

  • 3. Malibu Prepared Cocktails

    The coconut-flavored Malibu rum doesn't need any mixers anymore. The brand offers <a href="http://www.bevmo.com/Shop/ProductList.aspx?N=4294966245+4294967062&area=home" target="_hplink">ready-to-drink Malibu Rum Punch</a>, with pineapple, banana, passion fruit and mango flavors as well as Malibu Caribbean Cosmo with coconut, lime, orange and cranberry flavor. <strong>Marketer/Importer: </strong>Pernod Ricard USA <strong>2011 Volume: </strong>150 <strong>Percent Change:</strong> 158.6

  • 2. Familia Camarena Tequila

    <a href="http://www.tequilacamarena.com/" target="_hplink">Familia Camarena Tequila</a> offers two types of 100% blue agave tequila: silver and reposado. The Camarenas have six generations of tequila-making experience. <strong>Marketer/Importer: </strong> Alto Spirits/E & J Gallo Winery <strong>2011 Volume: </strong> 250 <strong>Percent Change:</strong> 233.3%

  • 1. Skinnygirl Cocktails

    Bravolebrity Bethenny Frankel must be thrilled with her reality success, which no doubt has a significant part in the major increased sales of her <a href="http://www.skinnygirlcocktails.com/" target="_hplink">low-calorie cocktail line</a>. Based on these numbers, it seems as if Frankel has identified a successful niche: ladies who like to drink but are diet-conscious. Or maybe Frankel just has a ton of diehard fans. <strong>Marketer/Importer:</strong> Beam Inc. <strong>2011 Volume:</strong> 586 <strong>Percent Change:</strong> 388.3%