During Black Friday or Memorial Day weekend, Americans are used to being inundated with an endless amount of deals and discounts.
But during a massive hurricane? Ugh.
During Sandy, American Apparel, the Gap and Urban Outfitters caught flak for marketing faux pas.
It's not the first or last time that companies have attempted to use tragic events as a means to hawk products. Kenneth Cole angered Egyptians by suggesting their uprising was in regards to their new spring collection, while online shopping hub CelebBoutqiue used "#Aurora" in the wake of Colorado's theater shooting to sell a new dress.
Check out some of the marketing fails from Hurricane Sandy in the slideshow below: